Strictly Confidential © Transmedia Dynamics Ltd Achieving a Quantum Leap in Operational Performance Through Software-Defined Workflows Case Study Tony Taylor – CEO TMD

Strictly Confidential © Transmedia Dynamics Ltd Astro – Media Asset Management Project Background to the project Project Challenges How Software Defined Workflows provide efficiencies How the solution provides operational metrics Future phases Q&A

Strictly Confidential © Transmedia Dynamics Ltd Project Background - Astro Southeast Asia’s leading integrated media group Operations in Pay TV, radio, content production and digital 67% penetration of TV homes in Malaysia 183 channels including 54 HD Distributed via DTH on the Measat Satellite Network IPTV, OTT, VOD and Web Multi-site operations – Bukit Jalil & Cyberjaya

Strictly Confidential © Transmedia Dynamics Ltd Project Background - Challenges Significant growth in channel portfolio Additions of HD channels to SD bouquets Increased demand for online consumption (VOD, OTT etc.) Existing technology platforms coming to end of life Need to eliminate manual labour intensive processes Inflexible processes Inconsistencies of metadata across existing systems

Strictly Confidential © Transmedia Dynamics Ltd Project Background - Solution 2013 Astro management embarked on plan to upgrade, consolidate and streamline the technology platform Eliminate tape based workflows to support further significant growth All content output prepared for delivery from a single solution Simple and intuitive Business Process Management for in house user creation and modification Comprehensive operational metrics capture for business reporting Consistent metadata across the content chain Create a business centric media asset management platform for growth

Strictly Confidential © Transmedia Dynamics Ltd Project Background - Choice TMD Mediaflex selected after a tender process Combines Media Asset Management with Content Intelligent automated workflows Comprehensive integration capabilities Puts Astro in control of workflow design, creation and modification Puts Astro in control of business reporting Provide Astro with end to end lifecycle control of all media assets Creates a business centric platform for growth

Strictly Confidential © Transmedia Dynamics Ltd Project Challenges The biggest challenge was not the technology. Change and people management. Metadata inconsistencies across multiple existing systems Understanding existing workflows and why they exist Getting actual requirements down on paper The statement “because that’s how we’ve always done it” Challenging the processes Implementing Software Defined Workflows based on metadata, integrations and business processes

Strictly Confidential © Transmedia Dynamics Ltd Software Defined Workflows What do we mean by Software Defined Workflows? First and foremost Astro non-technical personnel can create, modify and manage every workflow process through software Graphical UI with simple drag and drop process blocks linked on a software pane Process blocks configured with drop down lists defined through software configuration Decision tasks configured with Content Intelligence to utilise the inherent metadata in the content files and/or database(s) Software integrations configured for all devices including cloud based services such as Amazon S3, SNS, SQS, Encoding.com and Akamai

Strictly Confidential © Transmedia Dynamics Ltd Graphical UI

Strictly Confidential © Transmedia Dynamics Ltd Process blocks (Tasks)

Strictly Confidential © Transmedia Dynamics Ltd Decision tasks with Content Intelligence

Strictly Confidential © Transmedia Dynamics Ltd Integrations in tasks

Strictly Confidential © Transmedia Dynamics Ltd Process blocks (Tasks)

Strictly Confidential © Transmedia Dynamics Ltd Operational Metrics Today’s management require comprehensive and accurate metrics to manage the business VOD and OTT becoming more prevalent with reduced monetisation Astro are able to create their own business reports on every aspect of the operation Audit trail from the Software Defined Workflows enables tracking of media, workflow tasks and resources Automated processes tracked and reported on for capacity planning Reports created with standard products such as Tableau, Crystal Reports etc. Dynamic reporting with graphical tools

Strictly Confidential © Transmedia Dynamics Ltd

Strictly Confidential © Transmedia Dynamics Ltd Summary Every project has its challenges Technology is the “easier” part of the project today Ensure you get people buy in at every stage Metadata consistency is critical to a successful operation Workflow orchestration should be created by the customer not the vendor Ability to quickly change processes as the business changes. Ability to measure and manage the operation Don’t be afraid to change processes to meet new systems and requirements

Strictly Confidential © Transmedia Dynamics Ltd Thank You Q&A