Search Engine Marketing (Miami) – Blogs, SEO and Social Media

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Presentation transcript:

Search Engine Marketing (Miami) – Blogs, SEO and Social Media Submitted By: -Jorge Montoya

Inbound Marketing vs Outbound Marketing Inbound Marketing SEO/SEM Blogging Social Media RSS Free Tools/Trials Viral Videos Outbound Marketing Telemarketing Tradeshows Print Advertising Direct Mail Blasts TV/Radio Ads Inbound marketing is essential to earn the attention of targeted customers, makes the company visibility online and draws customers to the website by generating interesting content.

Importance of SEO+Blog+SMO Content More Links More Traffic Content Friends/Fans Even More Links Even More Traffic Inbound Links Fans/Subscribers Traffic SEO SMO BLOG

Benefits of Blogging  Increased presence in all major search engines like Yahoo! and Google.  It is a way for you to speak directly, openly and honestly with your customer.  A great channel to promote your brand and company.  Build personal, long-lasting relationships with your customers that foster trust.  Sets you apart from competition.  Excellent PR tool--the media calls YOU, not your competition.  Articulate your viewpoints, knowledge & expertise pertaining to your industry.  Inexpensive to set up, operate and maintain.

Search Engine Optimization (Miami) Search Engine Optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines (Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search results.Search Engine Optimization

Advantages of SEO  Boost targeted visitors which equals higher conversions.  Achieve higher web site rankings on search engines for your targeted keywords.  Search engines crawl your site more often.  Increase the number of pages on your site that are indexed by search engines.  Reach millions of people globally who could potentially become customers.  Multiply incoming links to your site.  More visibility and accessibility of your business.  Make your site authoritative.

Social Media and Social Networking SMO or social networking can be defined as "use of dedicated websites and applications to interact with other users, or to find people with similar interests to one's own." It is about:  Building relationships  Starting conversation & creating word-of-mouth or “Buzz”  Answering questions/helping others  Asking questions/trusting recommendations or advice from others

Advantages of Social Media or Social Networking  Excellent for reputation management.  Build recognizable identity or branding of your products or services.  Create “Buzz” or online conversations about products or services.  Another way to form relationships with customers, prospects, employees, business, partners, or colleagues.  Reach millions of people globally who could potentially become customers.  Multiply incoming links to your site.  Achieve higher search engine rankings.  More visibility and accessibility of your business.

9 Social Media & Social Networking

About Smash Interactive Agency Smash Interactive is a Miami online marketing agency that understands and appreciates the complexity and limitless opportunities of a well planned and executed digital strategy. When it comes to interactive advertising solutions, Search Engine Optimization, responsive design, and multi-channel marketing, we focus on giving your company the creative edge needed to break through the clutter and reach your target audience. We are natural talent and fine-tuned skill curated to form a team capable of generating engaging content, accelerating growth and adapting to changing environments. We are creative masterminds and social media gurus, constantly working to adopt the latest technologies and always connected. We put in the amount of work we do to ensure what we produce will not only meet your needs but also measure up to and exceed our own ever rising standards.

internet marketing Agency Miami Web design and web development services SEO Services Video marketing or video production services Internet marketing services Local search engine optimization Search engine marketing Pay Per click Online reputation Management Conversion rate optimization Digital Marketing Responsive web design

Important links to   cro/      ppc/     

Reference Contact Person: Jorge Montoya Site: Miami - Main Office 4955 SW 75th Ave Miami, Fl Broward Office West Sample Rd Coral Springs, FI