For info about the proprietary technology used in comScore products, refer to We are creating the new model.

Slides:

Advertisements

Similar presentations

Leveraging Brand Experiences through Digital Strategies

Advertisements

INNOVATION TO SUPPORT LINEAR & DIGITAL AD MODELS NIELSENS ROADMAP FOR CROSS-PLATFORM RATINGS:

UNDERSTANDING THE DIGITAL ECOSYSTEM. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 2 CONSUMERS SPEND 12 HOURS PER MONTH WITH DIGITAL.

Go Mobile or Fall Behind. Gary Richmond – VP, Sales & Account Management.

Collective Video is Video. Disruptive tech adoption -20% 100% 80% 60% 40% 20% 0 103% 22% 8% -22% MOBILECOMPUTERTELEVISIONNON-SCREENS Since 2008 US consumers.

White Master Replace with a graphic 5.5” Tall & 4.3” Wide © 2010 Adobe Systems Incorporated. All Rights Reserved. Video Distribution Philippe Degery DMO.

Digital advertising that applies neighborhood level precision to your local regional or national campaigns. Getting you the results you want at the scale.

PRESENTATION TO CIMM MEGAN CLARKEN 22nd APRIL 2015 TOTALING IT UP.

Local Broadcast TV Advertising Outlook Steve Lanzano, TVB President & CEO Goldman Sachs 23 rd Annual Communacopia Conference September 11,

IDG MOBILE SURVEY 2014 EMEA B2B. IDG MOBILE SURVEY METHODOLOGY SURVEY METHOD COLLECTION:ONLINE SURVEY NO. QUESTIONS:49 (INCL. DEMOGRAPHICS) INCENTIVE:iPAD.

Digital Analytix™ Unlock Your Data. Deliver Results.

For info about the proprietary technology used in comScore products, refer to Multi-Platform Measurement In.

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is.

IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.

© Experian CheetahMail All rights reserved. Confidential and proprietary. 1 © Experian Information Solutions, Inc All rights reserved. Confidential.

IDG MOBILE SURVEY 2014 WORLDWIDE B2B. IDG MOBILE ADVISORY BOARD MIRZA FUR CO-FOUNDER, KINGPIN COMMUNICATIONS JAMES FOULKES CO-FOUNDER, KINGPIN COMMUNICATIONS.

Checks their phone 150x per day Has 20 apps installed on their device Goes to their phone 12x per day to play games The Average Smartphone User…

EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING.

Page 1 Understanding the Consumer Buying Cycle The Role of Search Sara Stevens Director – Marketing Solutions comScore Networks, Inc. Drilling Down on.

Tapad Are Traasdahl, Founder &

1 (NASDAQ-GS: GSOL) Online  Trade shows  Magazines  Research eMedia Asia’s NEW digital editions: Optimized reading across different devices.

For info about the proprietary technology used in comScore products, refer to comScore Aaron Rhodes: Director.

Display Advertising, MSN Presentation to [Client Name] [Month Date, Year]

Using Purchase Data to Inform Digital Advertising W3C Workshop on Digital Marketing September 2015 Satya Satyamoorthy Director of Software Development.

Heartland Renewable Energy Digital Marketing Proposal More than a newspaper. Reaching your potential customers more consistently and effectively.

Confidential New Video Frontiers – October , London ALIGNING PROGRAMMATIC TV INVENTORY WITH LINEAR TV REGULATIONS.

SUPERCHARGE YOUR SALES BY CONNECTING WITH MILLENNIALS

PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. 1 ONLINE MARKETING SOLUTIONS FOR.

Cross-Platform Media Measurement & Data Summit

Marketing Solutions Mobile Fact Pack LinkedIn Confidential ©2013 All Rights Reserved.

Mobile Strategy. Simple question – What is your mobile strategy?

CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.

We help businesses achieve online success! © All rights reserved. 8-digital.com - Proprietary and Confidential.

October Latin America Digital Future in Focus Geoff McHale Vice President, comScore, Inc.

Community Newspapers Drive Results 5 Things You Thought You Knew About Community Newspapers.

Automated TV Buying: Who/What/Where/When/Why A Panel Discussion of Trading Partners and Technology Providers 1 Sponsored by.

For info about the proprietary technology used in comScore products, refer to On the Path to Accurate Cross-Channel.

PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content Communication + Searching Networking.

MEASURING WHAT NO ONE ELSE CAN… TODAY AND TOMORROW TOTAL AUDIENCE: KELLY ABCARIAN SVP PRODUCT LEADERSHIP.

Impacts of delayed viewing and SVOD on the current television season April 13, 2016.

Jane Clarke | Managing Director 1. MISSION R&D coalition of media buyers and sellers collaborating to innovate in: Methods to measure and compare cross-platform.

What this activity will show you

TV Broadcasting What to look for Architecture TV Broadcasting Solution

Explore Digital Marketing

Solving the Audience Recognition Crisis in Mobile

Full Name I Company I Job Title I

Jane Clarke | CEO, Managing Director

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024Low Power Wide Area Network.

Multiscreen (TV + online)

Explore Digital Marketing

OneRoof OneRoof is NZME’s new digital platform for all things property

Left to your own devices

Your gateway to cloud innovation

Informational Databases

Audience – Intender Reach

Adult 18+ Average Audience (000)

Adult Average Audience (000)

Adult Average Audience (000)

Multiscreen (TV + online)

Multiscreen (TV + online)

Adult 18+ Average Audience (000)

Mobile Stats for Marketers

M18-34 Average Minutes Per Visitor September 2018

comScore Xmedia and Extended TV (Beta) Nielsen Total Audience

Audience – LL&I Intender Package

World Leading Methodology

World Leading Methodology

Multiscreen (TV + online)

Multiscreen (TV + online)

Presentation transcript:

For info about the proprietary technology used in comScore products, refer to We are creating the new model for a dynamic, cross-platform world.

© comScore, Inc. Proprietary. 2 Solving Cross-Platform Measurement: CIMM Describes It Best HYBRID PASSIVE MASSIVE PERSON-CENTRIC HOLISTIC COMPARABLE CONTENT & ADS comScore solution pillars:

© comScore, Inc. Proprietary. 3 The comScore Difference Massive Scale + Smarter Methodology Better Information

© comScore, Inc. Proprietary. 4 Precision Requires Scale 260M DESKTOP SCREENS 160M MOBILE PHONES 95M TABLET SCREENS 40M TV SCREENS 117M VOD SCREENS 40,000 U.S. MOVIE THEATER SCREENS 70,000 TV PANELISTS 1M DIGITAL PANELISTS To measure who consumes what, when, where – and for how long 125,000 GLOBAL MOVIE THEATER SCREENS All numbers are U.S. only, except where noted.

© comScore, Inc. Proprietary. 5 Scale Provides Depth All numbers are U.S. only National Television Networks 2,000+ Local Stations 8.8B VOD Transactions 10M+ Websites 10,000+ Mobile Apps Zero-Cell Completeness, Data Stability, Advanced Demography, Granularity, Local Market Reporting

© comScore, Inc. Proprietary. 6 This is scale. 10M+ PEOPLE Directly observed duplication across TV, desktop, smartphone, tablet, OTT with demographics and advanced targets World’s Largest Single-Source Information Set Understanding your complete audience requires more than simple addition.

© comScore, Inc. Proprietary. 7 \ Only the New Model Powers Granular Insights SCALE ENABLES DEPTH AUTO INTENDER TULSA, OK TIDE BUYER VOD DVR Live TV PC Mobile M Auto Intender In Tulsa, OK Tide Buyer 500k 50K 7K 2K3M 4M Scale enables depth 7M 50K VOD DVR Live TV PC Mobile M K K Sample-Only Model Panel-Based Limited Granularity cS Census Model Panel-Informed Unprecedented Scale cS Census Model Panel-Informed Unprecedented Scale

© comScore, Inc. Proprietary. 8 Experience and Market Acceptance Pre Merger RentrakThe New comScore 11 years of experience, 1,200+ clients3,200+ clients Logos based on pre-merger Rentrak client list National Networks 45+ Operators 60+ National Agencies 10+ Political Agencies 630+ Local Stations 120+ Local Agencies

© comScore, Inc. Proprietary. 9 AudienceActivationAdvertising The comScore Holistic Cross-Platform Solution – Available Today