1. Jane Clarke | CEO, Managing Director

2. Methods to measure and compare cross-platform audiences
MISSION
R&D coalition of media buyers and sellers collaborating to innovate in:
Methods to measure and compare cross-platform audiences
Bring more granular measurement to TV
Collaborate with global industry thought leaders to create solutions to key measurement challenges
Pilot Test projects too expensive for a single company
Proactively inform research vendors of needs of end users, to direct product roadmaps
Foster a long-term view to develop tools for which individual companies may not have the patience

3. MEMBERS

4. ROADMAP Plan Measure Exposure Evaluate
Understand KPIs of cross-platform campaigns and impact of each media
Consumer-centric usage across all media by time for any target
Unduplicated reach & frequency across media
Cross-media content and ad ratings

5. RECENT ACCOMPLISHMENTS
Kantar Media’s audio watermarking technology selected for next step in SMPTE standardization for Open Binding of Ad-ID, EIDR, Time Codes and Station IDs to Video -- a project launched and financially supported by CIMM

6. RECENT ACCOMPLISHMENTS
Collaborated with 4A’s Media Measurement Task Force on Whitepaper: “Current Practices in Attribution and ROI Analysis”

7. RECENT ACCOMPLISHMENTS
Produced Whitepaper on Best Practices in Cross-Platform Identity Measurement – Adapted for article in ARF’s Journal of Advertising Research (JAR)

8. RECENT ACCOMPLISHMENTS
Completed Phase 1 of Complete Cross-Platform Measurement for Kids & Teens with RealityMine and TiVo

9. 2017 INITIATIVES
Measure Kids & Teens’ Cross-Media Usage with RealityMine, TiVo & TVision Insights
Complete SMPTE Standardization of Kantar’s Watermark to Bind Ad-ID/EIDR to TV/Video
Refine Cross-Media Measurement Solutions from Existing Providers:
Combine Smart TV and STB Data
Analyze “Router Meter” Data
Support MRC’s Digital and Cross-Media Measurement Standards
Drive Innovation in ROI Measurement

10. SUMMIT PACKET 2017 Update: CIMM Measurement Manifesto
Update of our comparison chart of cross-media solutions from Nielsen, comScore and Symphony Advanced Media
JAR Article on “Best Practices in Cross-Device and Cross Channel Identity Measurement”
Bios for Summit presenters
Press announcements
Agenda

11. Jane Clarke | CEO, Managing Director
@CIMM_NEWS