We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byGeraldine Joseph
Modified over 5 years ago
For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents comScore Aaron Rhodes: Director of Data Analysis
© comScore, Inc. Proprietary. 2 -Corporate Overview -Data Sources and Collection Methods -Case Studies / Demo -Questions Discussion Topics
© comScore, Inc. Proprietary. 3 NASDAQ CLIENTS EMPLOYEES HEADQUARTERS GLOBAL COVERAGE LOCAL PRESENCE BIG DATA SCOR 2,500+ worldwide 1,200+ Reston, Virginia, USA 44 markets reported 30+ locations in 20+ countries 1.8 Trillion global interactions per month comScore is a global leader in digital media analytics
© comScore, Inc. Proprietary. 4 Our massive, unparalleled data sources are the foundation for our products and enable precision and scale 1.6 Billion Demographic Profiles PARTNER DEMO DATA 231 Million Consumers, 90% US HHs PARTNER SALES DATA 1.8 Trillion Global Digital Interactions/Month CENSUS NETWORK ~2 Million Person Global Panel OPT-IN PANEL
© comScore, Inc. Proprietary. 5 Megatrends are changing how media is valued and traded What is my unduplicated audience reach across devices? How many GRPs do I gain when I integrate TV with digital? Should I trust programmatic? Can I validate my advertising is working? Am I reaching a human, not a bot? How, when and where are consumers engaging?
© comScore, Inc. Proprietary. 6 The market needs holistic, independent measurement
© comScore, Inc. Proprietary. 7 Our solutions help clients trust and create value
© comScore, Inc. Proprietary. 8 Where should I invest in digital video? How can I be sure I’m buying quality inventory in programmatic? How can I create the most compelling advertising packages? Are my ads actually being seen and if so, by whom? What is the ideal advertising frequency? What is the ROI on my digital ad spend? How do smartphones and tablets change my audience? We work together with clients to answer key questions
© comScore, Inc. Proprietary. 9 comScore is a recognized market leader 48 of the top 50 Online Properties (US) 10 of the largest Internet Companies (GLOBAL) 10 of the top 10 Media Companies (US) 45 of the top 50 Ad Agencies 25 of the 25 largest Global Advertisers 10 of the top 10 CPG Companies (GLOBAL)
© comScore, Inc. Proprietary. 10 We work with 2,500+ clients across the globe MediaAgenciesTelecom/MobileFinancialRetailTravelCPGHealthTechnology
© comScore, Inc. Proprietary. 11 Sample of my Clients MediaAgenciesTelecom/MobileFinancialRetailTravelCPGHealthTechnology
© comScore, Inc. Proprietary. 12 We partner with industry leaders to achieve the best possible data and workflow solutions for our clients
© comScore, Inc. Proprietary. 13 © comScore, Inc. Proprietary. Data Sources and Collection Methods
© comScore, Inc. Proprietary. 14 Our massive, unparalleled data sources are the foundation for our products and enable precision and scale 1.6 Billion Demographic Profiles PARTNER DEMO DATA 231 Million Consumers, 90% US HHs PARTNER SALES DATA 1.8 Trillion Global Digital Interactions/Month CENSUS NETWORK ~2 Million Person Global Panel OPT-IN PANEL
© comScore, Inc. Proprietary. 15 Panel Data Collection (Opt-in) Software installed on device (Patented). Each machine is given a machine_id and software recognizes different users. Content collected for a month, data analyzed, and appropriate sample selected. Selected panelists are give a projection weight to represent US census demographics. Main DB tables: TimeTable, ProjectionTable, Data Streams (URL, Domain, Search, Video etc). Environment: GreenPlum Data warehouse.
© comScore, Inc. Proprietary. 16 Census Data Collection Tag/Cookie based solution where publishers and advertisers choose to implement comScore’s Tag As content is loaded, the tag fires: Dataflow: Akamai -> Hadoop -> Greenplum -> comScore products
© comScore, Inc. Proprietary. 17 © comScore, Inc. Proprietary. Case Studies / Demo
© comScore, Inc. Proprietary. 18 Netflix Mobile Consumption
© comScore, Inc. Proprietary. 19 Mobile App Usage
© comScore, Inc. Proprietary. 20 Holiday Spend Tracking
© comScore, Inc. Proprietary. 21 Advertising Viewability
© comScore, Inc. Proprietary. 22 © comScore, Inc. Proprietary. Questions
INNOVATION TO SUPPORT LINEAR & DIGITAL AD MODELS NIELSENS ROADMAP FOR CROSS-PLATFORM RATINGS:
UNDERSTANDING THE DIGITAL ECOSYSTEM. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 2 CONSUMERS SPEND 12 HOURS PER MONTH WITH DIGITAL.
Government Uses and Benefits. Social Communications Specialist Chair, Statewide Social Media
Go Mobile or Fall Behind. Gary Richmond – VP, Sales & Account Management.
#WeAreVertic. Sebastian Jespersen CEO & President As CEO Sebastian’s focus will be to ensure that clients receive measurable business value. Before Vertic.
Digital Analytix™ Unlock Your Data. Deliver Results.
For info about the proprietary technology used in comScore products, refer to Multi-Platform Measurement In.
© Quantcast 2012 Demographic Targeting powered by Quantcast Reach your target customer with precision and scale. Dynamically refreshed demographic segments.
The Online Measurement Landscape IAB Leadership Forum November 29, 2007.
An Exporter’s Guide to the UK An overview of the UK export environment from the perspective of American SMEs INTERNATIONAL WEB MARKETING Online business.
Wowza and Microsoft Azure Enable Easy Deployment and Management of Cloud-Based Streaming Solutions that Deliver Live and On-Demand Video to Any Device.
Piilo Makes HR Easy for Businesses of Any Size, Thanks to the Convenience of Its Mobile App and the Power of the Microsoft Azure Cloud Platform MICROSOFT.
Findly Leads the World in Talent Innovation with Its Enterprise-Cloud for Global Talent Acquisition COMPANY PROFILE: FINDLY Findly is a SaaS ISV founded.
Hosted on the Powerful Microsoft Azure Platform, Advent Countdown Lets Companies Run Reliable and Scalable Holiday Marketing Campaigns MICROSOFT AZURE.
ENTERPRISE RESEARCH PLATFORM One Solution. One Flat Price. Survey Analytics is a suite of interconnected and easy- to-use information collection and analysis.
London April 2005 The Rich Media Platform Eyeblaster.
Search advertising on Agency Logo Here Presentation to [Client Name] [Agency Name] [Month Date, Year] 1.
Using Purchase Data to Inform Digital Advertising W3C Workshop on Digital Marketing September 2015 Satya Satyamoorthy Director of Software Development.
The Internet Industry Week Four. RISE OF THE INTERNET THE INTERNET – a global system of interconnected private, public, academic, business, and government.
The Eyeblaster ACM Advertising Campaign Management.
© 2020 SlidePlayer.com Inc. All rights reserved.