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1 (NASDAQ-GS: GSOL) Online  Trade shows  Magazines  Research eMedia Asia’s NEW digital editions: Optimized reading across different devices.

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Presentation on theme: "1 (NASDAQ-GS: GSOL) Online  Trade shows  Magazines  Research eMedia Asia’s NEW digital editions: Optimized reading across different devices."— Presentation transcript:

1 1 (NASDAQ-GS: GSOL) Online  Trade shows  Magazines  Research eMedia Asia’s NEW digital editions: Optimized reading across different devices

2 DesktopTabletMobile This January, we’re taking a new approach to publishing our digital magazines 2  Optimized only for desktops  Subscribers need an optimized reading experience on whichever device they use THIS IS WHAT READERS CURRENTLY SEE

3 Introducing a new, multi-platform digital edition 3  Responsive design – fits the screen of the readers’ device  Everything you read in print is included in the digital edition  Access directly from your device browser – no need to download an app or a massive file

4 Content fits perfectly in desktops or laptops 4

5 Content fits perfectly in tablets 5

6 Content fits perfectly in mobiles 6

7 We’re also making sure your ads are displayed clearly on every device THIS IS HOW READERS CURRENTLY SEE YOUR AD 7  Ads are optimized for print and hard to read  Your sales message needs to be clear and readable to all readers using any device DesktopTabletMobile

8 Your ads are now readable on desktops or laptops SEE THE DIFFERENCE (1:1 SCALE) Current adOptimized Ad Every click on your ad directs readers to your website 8

9 Your ads are now readable on tablets SEE THE DIFFERENCE (1:1 SCALE) Current adOptimized AdCurrent adOptimized Ad Every click on your ad directs readers to your website 9

10 Your ads are now readable on mobiles SEE THE DIFFERENCE (1:1 SCALE) Current adOptimized Ad Every click on your ad directs readers to your website 10

11 Most importantly, you’re reaching a BPA- audited circulation in print and digital TitlePrint CirculationDigital CirculationTotal Circulation EE Times-China55,00010,00065,000 EE Times-Taiwan12,8005,00017,800 ESM-China30,00015,00045,000 ZERO DUPLICATION! 11

12 You continue to reach the industry’s highest quality reader audience Same quality of circulation in print and digital: fresh, clean and targeted Every issue delivered to and accessed by relevant readers across China and Taiwan BPA report available by June 2013 12

13 Your ad investment in print automatically extends to the digital edition 13 All print ads will be included in the digital edition You’re reaching a wider audience at no extra cost For desktop and tablet versions, each page displays 3 banners −Top and middle will not rotate and feature only advertisers with spread, full page and special position ads −To be assigned by the Associate Publisher −Bottom will rotate amongst advertisers with fractional ads −Mobile version displays only one banner to be rotated amongst all advertisers

14 We need your help to make the digital edition a success 14 Along with your print ad, you will be required to submit: −300 x 250 banner * −320 x 50 banner * −Landing page URL A smarter approach in your marketing: −Make sure your ad is clear and readable −Drive readers to your website once they click on your banner * Banner sales message/featured product MUST be the same as your print ad; banners must be images only and maximum weight of 40KB

15 15 (NASDAQ-GS: GSOL) Online  Trade shows  Magazines  Research eMedia Asia’s NEW digital editions: Optimized reading across different devices


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