1. Heartland Renewable Energy Digital Marketing Proposal 08.07.15 More than a newspaper. Reaching your potential customers more consistently and effectively than any other media.

2. Extend the reach of your digital campaign to enhance your results! The Pantagraph is partnered with thousands of national websites and can get you in front of local consumers with your message! The goal of the overall campaign is for Heartland Community College to reach males ages 17-25 who are job seekers to promote their Sustainable Energy Classes. Our recommendation includes: Mobile Apps, geotargeted - this strategy is designed to reach the passive younger demographic, males who may be considering going back to school or are currently looking for work. We will be targeting gaming apps for this campaign. Advanced Audience - (desktop and mobile), geotargeted - This strategy will target males ages 17- 25 who are looking for work, it allows Heartland Community College to promote their Sustainable Energy classes to this specific group Contextual (desktop and mobile), geotargeted - this strategy will reach users who are reading about energy either in an environmental or business content Extend Your Digital Reach

3. Mobile Network Extend the reach of your digital campaign to enhance your results! The Pantagraph is partnered with thousands of national websites and apps and can get you in front of local consumers with your message! Location Based Targeting Very Accurate Location gained through GPS and Wi-Fi Sample Sites/Apps CBS News Flixster NBC NHL Photobucket Rolling Stone WeatherBug

4. Advanced Audience Targeting Targeting segments are identified by history of searches and online content consumption. Client’s ads are served to local users who visit any site within the network.

5. Contextual Targeting is a type of content targeting. Ads are served alongside keywords or phrases as they are being viewed by internet users. Keywords Travel Hotels Flights Vacation Airports Resorts Contextual Targeting

6. Customized Media Plan Client:Heartland Community College Enterprise:Pantagraph Flight Dates:8.10.2015 - 9.30.2015 Total Impressions:720,000 Total Cost:$9,000 Net Effective CPM:$12.50 Campaign TypeGeo-targetingTargetingStart DateEnd DateImpressions Mobile App20 Mile Radius - 61764, 61761, 62656Gaming Applications08/10/1509/30/15 650,000 Advanced Audience20 Mile Radius - 61764, 61761, 62656Job Seekers; Male; 17-25; Energy Utilities08/10/1509/30/15 200,000 Site RetargetingHeartland.edu08/10/1509/30/15 Dependent on Site Traffic Contextual20 Mile Radius - 61764, 61761, 62656Environment - Energy; Business - Energy08/10/1509/30/15 150,000 720,000