Modul ke: Fakultas Program Studi How Do I Develop A Strategic Marketing Plan? Subandi,S. Pd 08 Ekonomi dan Bisnis Akuntansi

Types of Marketing Planning Strategic Marketing – Encompasses the entire farm strategy – Deals with the broader issue of determining firm’s strategic position in the market and how to create value from that position Product Marketing/Pricing – Deals with the tactical side of selling a product – Similar to a set of standard operating procedures for marketing a particular product.

Marketing Defined... Marketing is anticipating the needs and wants of targeted customers and managing the process through which these needs and wants are satisfied... profitably

Management Philosophies

Strategic Marketing Plan 1.Environmental Analysis (SWOT) 2.Identifying Customers 3.Competitor/Value Creation Analysis 4.Marketing Mix: The 4 P’s 5.Financial Analysis and Budget 6.Implementation and Control Plan

Know Your Marketplace Strengths, Weaknesses, Opportunities, and Threats (SWOT) Trends and changes: – Market analysis – Segmentation – Prioritizing target markets

Know What Is Important to Your Customer Get inside the mind of your customers Find out why they would buy from you.. or why they would not Truly understand their needs – Intentional listening – Customer analysis – Solve their problems

Promotion Strategy Advertising – Creating brochures and other advertisements on the products your farm provides and what value they add – Creating a farm logo Personal Selling – Telling your customers how you create value – Meeting your grain elevator manager for coffee – Having lunch with the lender – Taking a Christmas pie to your landlord(s) Public Relations – Being a good neighbor – Being involved in the community – Open house days

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