Shooting & Editing Video for the Web Seth Odell (Office of Media Relations) Todd Schindler (Office of Media Relations)

Video in a Web 2.0 World

The Role of Web Video at UCLA  UCLA on YouTube  UCLA, Newsroom, Health, JCCC, Extension, TFT, Happenings, Fowler  Launch of UCLA on iTunes U  Growing Facebook Presence

Web Video and UCLA Newsroom

Equipment and Start Up Needs

Selecting a Camera Panasonic DVX100 Sony HDR-HC7Kodak Zi6

Editing Software Final Cut Pro iMovie Windows Movie Maker

External Microphones Lavalier Shotgun Handheld

Additional Equipment  Tripod  XLR Cable  Headphones  Tapes (MiniDV)

Deciding What to Shoot  Consider your department mission  Value your time  Plan before you shoot  Prepare for promotion before you shoot  Think outside the box

The Web Difference  Low production quality  Short (Generally 3 minutes or less)  Low camera and subject movement  Avoids complicated subject matter  Includes a call to action  Encourages audience participation

Shooting an Interview  The subject should never look directly into the camera

Shooting an Interview  Make sure there is some depth behind the subject

Shooting an Interview  Lighting considerations

Shooting Subjects in Action & B-roll  Shooting Sequences

Shooting Subjects in Action & B-roll  180-degree rule

Shooting an Interview  If possible, get several views of the subject  Shut off anything that gives off unnecessary noise  Always monitor sound through the headphones

Logging and Capturing Video  Connecting  Capture settings  Scratch disk  Live capture

Editing

Compression

YouTube Recommendation  H.264  Quality to “Best”  Key frames every 30 frames or less  320x240  30 fps  AAC

Hosting and Embedding Your Videos  Host yourself  YouTube  Brightcove  Fliqz, Blip.tv, Photobucket, videoegg, Magnify…

Promoting Your Videos  Embed  YouTube  Link  Wikipedia  Digg

Looking Forward  Get help online at instructables.com, ehow.com, about.com, expertvillage.com  Live streaming