1. © Anselm SpoerriDigital Media Production Digital Media Production Digital Media Production Anselm Spoerri PhD (MIT) SC&I @ Rutgers University aspoerri@rutgers.edu anselm.spoerri@gmail.com

2. © Anselm SpoerriDigital Media Production Lecture 7 - Overview Summary – Video Editing Principles Video Capture Techniques –Knight Digital Media Center: Video Techniques – Video Shooting Tips Video Editing –Media Production Workflow –Premiere Elements Tutorials by Adobe TV Premiere Elements –Quick Demo using Nike Ad Lectures – Week 7 Content http://comminfo.rutgers.edu/~aspoerri/Teaching/DMPOnline/Lectures.html#week7 http://comminfo.rutgers.edu/~aspoerri/Teaching/DMPOnline/Lectures.html#week7

3. © Anselm SpoerriDigital Media Production Summary – Basic Film Editing Compress Time by Selecting “Highlights” –Viewer Fills In and "Real time" = "Screen time" Create Illusion of Continuity –Location of Focus –Motion & Speed –Line of Sight –Theme: similarity in subject & background in terms of shapes, color, texture, motion Create Illusion of Cause & Effect Motivate Cuts –Any Edit Has Potential of Breaking Illusion of Continuity –Use or Break Conventions & Viewer Expectations –Use Cuts to Create Rhythm –Maintain or Break Continuity As Storyline Requires

4. © Anselm SpoerriDigital Media Production Summary – Basic Editing Principles Continuity of Direction of Motion & Speed Total > Medium > Close-up Shot Continuity of Location of Focus Continuity of Line of Sight

5. © Anselm SpoerriDigital Media Production Video Capture Techniques Knight Digital Media Center: Video Techniques Readings Planning Your Shots Storyboard provides guidance When Shooting Be Quiet Hold Your Shots For 15 sec, before you pan, zoom or go onto another shot Avoid Excessive Panning & Zooming Static (wide angle) shot – Pan – Static shot Close-up: wide-angle view and move camera closer to subject Shoot in Sequence and Get All Your Shots 25% Wide shots, 25% Medium shots, 50% Close-ups shots Cut-Aways and Natural sound Framing and Composing Your Shots Apply Image Composition Principles  Rules of Thirds

6. © Anselm SpoerriDigital Media Production Video Capture Techniques (cont.) Steady Your Shots Tripod Lean on / against Anticipate Action Think ahead, get positioned for Action to Come Movement Into or Out of Frame Interviews Provide general scope of interview : want to capture fresh response Person looks at you, not into camera | Shoot from the side Sit-down Interview: Set-up Shot (back and side of reporter and shows only subject talking) Wide-angle Shot (shows back of reporter and subject talking) Cut-Away Shot (frontal shot of reporter listening to the person … same side as set-up shot … don’t cross line of sight) Avoid High Contrast Lighting Situations Don't place subject against bright background

7. © Anselm SpoerriDigital Media Production Media Production Workflow Storyboard Create / Capture ______ Photo/Video/Phone Camera –Collect Raw Footage –Video Camera: analog or digital Edit / Effects ______ Premiere Elements –Create Story –Perform Edits and Apply Effects Compress ______ Premiere Elements –For DVD or Web Share _____________ Website | YouTube | Vimeo –Download or Streaming

8. © Anselm SpoerriDigital Media Production Premiere Elements General –Overview of Making Movie with Premiere Elements (7:53)Overview of Making Movie with Premiere Elements –New Features in Premiere Elements 10 (7:42)New Features in Premiere Elements 10 –Making the move from iMovie (2:22)Making the move from iMovie –Understanding Workflow (1:26) [PrE 9]Understanding Workflow –Meeting the Welcome Screen (4:59)Meeting the Welcome Screen –Creating New Project (7:25) [PrE 9]Creating New Project –Understanding Options When Creating New Project (7:57)Understanding Options When Creating New Project –Capture Video from Cassette or Webcam (7:21) [PrE 9]Capture Video from Cassette or Webcam Editing –Using Sceneline and Timeline (3:52) [PrE 9]Using Sceneline and Timeline –Quickly Trim all but Your Best Footage (4:31)Quickly Trim all but Your Best Footage –Creating Transition Effects (7:25)Creating Transition Effects

9. © Anselm SpoerriDigital Media Production Premiere Elements Effects –Applying and Modifying Video Effects (8:53) [PrE 9]Applying and Modifying Video Effects –Turn Photos into Entertaining Movies (1:00)Turn Photos into Entertaining Movies –Easily Correct or Enhance Color (1:03)Easily Correct or Enhance Color –Get Perfect Color throughout Movie (6:34)Get Perfect Color throughout Movie Sound –Adding Music to Movie (4:09)Adding Music to Movie –Get Professional-Quality Sound throughout Movie (5:47)Get Professional-Quality Sound throughout Movie Share –Quickly Share on Facebook and YouTube (6:37)Quickly Share on Facebook and YouTube –Create and Share Web DVDs (6:35)Create and Share Web DVDs –Share with Convenience (1:01)Share with Convenience