Internationalize your Business: Start from Within. Successful Communication and International Expansion

do you need to INTERNATIONALIZE YOUR BUSINESS? WHAT Globalization Internationalization Localization & Translation You need GILT!

WHAT GLOBALIZATION- developing, manufacturing, and marketing products intended for worldwide distribution INTERNATIONALIZATION- planning and implementing products and services so that they can easily be adapted to specific local languages and cultures LOCALIZATION- to make local, fix in, assign or restrict to a particular place or locality TRANSLATION- rendering something into another language or into one’s own from another does GILT mean?

needs GILT? based in the US, conducting business internationally with vendors, clients and affiliates in other countries based in another country, conducting business in the US and or in other countries based in the US or in another country interacting with a culturally and ethnically diverse, community, clientele and or staff and affiliates WHO Professionals, entrepreneurs, companies or organizations…

Because Language Accuracy means CREDIBILITY WHY?

Because Language Accuracy is MONEY WHY? “When you sell or communicate on the internet, 99% of the time it is done by the written word.” “It is possible to identify the specific impact of a spelling mistake on sales.” “The revenue per visitor to the tightsplease.co.uk website was measured and it was found that the revenue was twice as high after an error was corrected.” “Spelling mistakes 'cost millions' in lost online sales”, BBC News

Because cultural, linguistic, and geographic differences can hinder the internationalization process… Claims of Exceptional Performance may create suspicion in some cultures Inefficient Retailing due to lack of geographic and cultural assessment Comparative Advertising is illegal in some countries WHY?

Success in your target market requires MORE than a market plan; including an assessment of target customers, geographic segmentation, and a clearly defined value proposition. HOW? Translation – Impacts written content such as documentation, legal, and manuals Interpreting – To translate orally Localization – Affects content that is driving customer action Internationalization - Concerns the tech side, impacts development for software applications, websites, mobile sites, etc.

Existing tools and methods 1) Independent translators and interpreters HOW?

Existing tools and methods 2) Translation services online HOW?

Existing tools and methods 3) Automated translation HOW?

HOW WE DO IT?

NOW! Call us for a free assessment consultation and receive our reduced rates. Classes are held onsite at your company’s facilities or at our office located at One Market Plaza, Steuart Tower Suite 500, San Francisco, CA (415) Thank you for your time! WHEN?