Persuasion Is All Around You! “Can You Hear Me Now?”

What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

Common persuasive techniques often used in advertising Loaded words Transference Name calling Glittering generality Testimonial Bandwagon Snob appeal Repetition Flattery Plain folks Emotional appeals Facts and figures Special offer Urgency Purpose?

Slogan A catchword or phrase loaded with emotion Often sells through repetition Clever and easy to remember Stays with you a long time Often a melody you already know “ Trust Sleepy’s For the ‘rest’ Of your life”

Think about it! What commercials/advertisements can you remember right off the top of your head?? GO!

1 Whose slogan is: “Maybe she’s born with it, maybe it’s…”

2 Whose slogan is: “I’m Loving It”

3 Whose slogan is: “Live in your world, play in ours.”

4 Whose slogan is: “Expect More. Pay Less.”

5 Whose slogan is: “Like a good neighbor, _____ ______ is there”

Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead

Facts and Figures Using statistics, research, or other data to make the product appear to be better than its competitors.

Special offer The advertiser offers a discount, coupon, free gift, or other enticement to get people to buy a product.

Bandwagon A statement suggesting that everyone is using a specific product, so you should too

Testimonial A well-known person supports a product or service. “Four out of five dentists recommend sugarless gum for their patients who chew gum”  Doctor Celebrity

Emotional Appeal The advertiser appeals to people’s emotions like fears, joys, humor, feelings of success…

Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique

Who’s the audience? Audience?

Persuasive technique?

Audience? Persuasive technique?

Audience? Persuasive technique?

Audience? Persuasive technique?

Audience? Persuasive technique?

Fun facts Advertisers spend about $450 billion a year on TV advertising The average cost for Super Bowl ads is $2.6 million per 30 second spot The average American watches about 24,000 TV commercials a year

Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? Since Rihanna uses Revlon make-up, does that mean we should too?

Reflection “Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.