Real-World Content Management Jeremy Vibert Information & Business Services Manager
TRADA’s Aims To grow and maintain markets for timber and timber-based products To provide a competitive advantage for our corporate members We achieve this by providing information to specifiers
New membership income from 01/01/04
Home page
Library
Species Guide
Bookshop admin
Directory admin
Sales enquiries for members
Free user registrations
User Registrations by Sector
Market Research
Click-through Analysis
What are people searching for?
What are people seeking in the directory?
Statistics summary in tabular...
…and graphical styles
Detailed Website Stats
Lessons learned in developing the website
Specification phase Write the business plan –What are business objectives? –How will success be judged? –Financial forecast –How will project be managed? Develop website features list –What areas will the site have? –What will people be able to do there? –What benefits are there for (a) the association and (b) site visitors? –How will members gain benefit?
Specification phase Develop a functional specification –Defines in detail how your website will operate –Written in plain English - should be understandable to all stakeholders –Ensures business process issues are resolved up front –Forms the basis of the contract with the IT developer –Define specific standards compliance, browser support, accessibility requirements etc –Prevents ‘scope creep’
Content preparation All areas of the site need content –old info needs updating –new info needs writing –writing for the web needs different style Consider resource needs –news must be updated regularly –enews
Web listing on Google
Syndicating the askTRADA concept