1. Custom Web Products
A guide to determining when to go custom, the value of custom development, and the process from the CNA to Launch.

2. Agenda Answer “What is Custom”
Discuss our capabilities by taking a look at past projects.
Discover the value of a Compulse custom website.
Review the process:
How to approach and execute your initial talks with the client.
Determining the need to have a more technical call.
What happens after your client signs the contract.

3. Ecommerce

4. Tailored Design

5. Custom Quote Forms

6. Custom Web Services at Compulse
Included Items
Visual Design
System Design
Development
Configuration of Google Analytics within the site.
SEO Optimization of Content.
Optional but Important Services
SEO Consultation and Strategy
Limited - Content Writing

7. The Value of a Compulse Custom
Automation and augmentation of business processes.
Consistent visuals with clients’ current branding.
Your client owns the site and is given basic training on how to manage.
The bulk of our work is maintained on a single framework, meaning if our team turns over, our knowledge about the project doesn’t.
SEO planning and content design optimized for organic search.

8. The Process: Your Initial Discussions
Your first interactions with your client when discussing the website is where you can gain some of the most insightful information.
What are your client’s goals?
How do they see their website helping them in their business processes?
However absurd it may be, If your client’s site could do anything for their business what would that function be?
Where will the content come from?
Do they have a current site? If so what does the client want to preserve the content?
Who will be managing their website
How technically savvy are these people?

9. The Process: Submitting a Request
Provide as much detail as you can.
Discuss the opportunity with Compulse SOW writers first.
SOW writers will help
To determine if a technical call is necessary
Discover open questions need answers before writing a contract.
Allows us to prepare for a technical call if needed.

10. The Process: After Contract Signing
We’ll Create a production ticket
A kickoff meeting will be scheduled to introduce the client to the team.
Determine preliminary action items for both the team and the client
Set dates on early deliverables.
Schedule any other conferences that need to occur after certain deliverables or action items are complete.

11. The Process: Production after the Kickoff
Initial Design – 3 or 4 page designs are submitted to the client.
Complete site mockup – All pages of the site for approval as set by the contract.
Site is built
Site is submitted for approval
Quality Assurance
Launch
Training

12. Common Issues Keeping the project in scope.
Ensure that all needs are addressed in the contract
Requirements
Deliverables
Charges
Clients should understand the mockups before approval.
Hosting renewals are due on the anniversary of the effective date not launch.

13. Questions Resources The Cloud: https://cloud.sinclairdigital.com
Custom Examples
Small Business Package Template
SBP Examples
Presenters:
Jeremy Smith Regional Sales Manager
Julie Harvey Technical Proposal Writer
Joseph Hritz Front End UX/Design Manager
Joshua McComas Web Development Manager