1. Introduction to Designing a Website

2. Learning Objectives
By the end of this lesson you should:
Be able to design a simple website
Know how to tailor a website for a particular purpose
Understand house style
Be able to create detailed page plans

3. What is a multimedia website?
AO1 Lesson 1
Main Concepts
What is a multimedia website?
Writing the proposal
The purpose of the website
Target audience
Producing a site plan
House style
Planning a webpage

4. Graphics Animation Sound Text Video Multimedia Websites
What is a multimedia website?
A multimedia website is one that combines a range of the following elements:
Graphics
Animation
Sound
Text
Video

5. Your proposal should include the following
Writing the Proposal
Your proposal should include the following
The purpose of the website
The target audience for the website
A site plan for the website
An indication of house style
Plans for each page

6. The Purpose of the Website
Reasons to create a website
Inform
Generate sales
Increase sales
Publicise
Share information

7. Ways to describe a target audience
AO1 Lesson 1
Target Audience
Ways to describe a target audience
Geography
Age
Gender
Income
Educational background

8. Deciding on house style
Think about and record the common features of how the pages should look:
Font type, size and colour
Text alignment/justification
Bullet and numbering style
Common elements to appear on each page (e.g company logo)

9. Planning a web page Sketch each of the pages.
Include placeholders for graphics and other multimedia components.
Show hyperlinks.