Humanizing Business Insights with Social Data #ListenSmarter Feb

2 All Content ©2016 MutualMind #listensmarter Humanizing Business Insights with Social Data Presentation at North Texas DAMA Feb 2016 Babar Bhatti Co-Founder and CEO of MutualMind, Inc. Web: LinkedIn: linkedin.com/in/bbhatti

3 All Content ©2016 MutualMind #listensmarter

4 Today’s Talk: Humanizing Business Insights with Social Data 1.Deluded with data and signals, getting worse (IOT, wearables, mobiles) 2.Nature of big data has changed, transactions/records to people interaction 3.For the first time ever in human history we are interacting and sharing info on a massive scale 4.World of social insights (metrics, stats, measurement, posts/people, algorithms, automation, presentation layer, frameworks, lenses, Ps) 5.Why social matters for business 6.Client stories 7.Visualizations, Actions 8.Concerns about privacy, profiling, ad targeting, credit decisions etc 9.Future: non-text, algorithms, artificial intelligence 10.Recap / Summary

5 All Content ©2016 MutualMind #listensmarter Growth of Social Data

6 All Content ©2016 MutualMind #listensmarter Source: McKinsey

7 All Content ©2016 MutualMind #listensmarter Source: Altimeter Group

8 All Content ©2016 MutualMind #listensmarter Trusted by Top Brands

9 All Content ©2016 MutualMind #listensmarter SOCIALBUSINESS The Gap Between Social and Business Enterprise Resource Planning Customer Relationship Management Business Intelligence Systems Social Listening Platforms Social Media Management Systems Social Advertising What we create to cross the gap: DISPLAYDEVELOPDETECT Rule-based automated engine for identifying social posts/trends that impact business APIs and Webhooks to enable the enterprise to build custom tools rapidly on top of social data Visualize social and business data on any Internet-enabled device

10 All Content ©2016 MutualMind #listensmarter MutualMind platform offers social listening (50+ languages), real-time analytics and HD visualizations, workflow and response capabilities. MutualMind Desktop Interactive Analytics workbench Audience and Channel analytics Customizable PDF reports Workflow and Response Management Platform Global, Real-Time, Enterprise-scale Platform MutualMind Command Center HD visualizations for feeds analytics 15 visualization widgets in catalog Build and launch in < 30 seconds Responsive design, works for any size screen and device Adaptive Listening Rules-based action automation (IFTTT for Social) for posts and trends Automates tasks such as segmentation, tagging, notifications Adaptive integration with business systems Integration Friendly Full Stack Platform Full “fly-by-wire” functionality via API Includes all data and analyses available in the Desktop Webhooks for integration with 3 rd party systems: CRM, Commerce, Sales.

11 All Content ©2016 MutualMind #listensmarter An Open Ecosystem for Data/Visualization Full Breadth of Listening and Analytics Action at the Speed of Social MODULAR DESIGN REAL-TIME OUTPUTS DATA : TOOLS: OUTPUTS : KEYWORDS CHANNELS AUDIENCES ANALYTICS + REPORTINGADAPTIVE LISTENING + WORKFLOW DEVELOPER AND PARTNER APIs

12 MutualMind #listensmarter A New Way to Detect We offer a new way to handle ‘informal’ social work: one that’s scalable, replicable, and simple. “If someone in NYC with a lot of followers or a large Klout score tweets at us, make sure I review it.” If klout score is greater than 65 and content contains and location in “NY Metro” then create task for “Mike Ray”. “Alert me when negative sentiments about our brand go up significantly.” If negative sentiment for keyword tmobile has increased by 50% in 3 hours and volume is greater than 300 then send to “Social Customer Service”

13 All Content ©2016 MutualMind #listensmarter Adaptive Listening: Rules + Expressions + Lists => Actions if followers count is greater than 550 and location in "Dallas" and language is "Spanish” then create task for “John Smith” and add to list DM2016 and send to “JDon”. A New Way to Detect

14 MutualMind #listensmarter In addition to automating many social business processes, Adaptive Listening Webhook acts as the “first domino to fall” in a series of next best actions such as Marketing Automation, Lead Generation/Nurture, Customer service, Engagement or operational improvement. External Integration Adaptive Integration Through Webhooks 1. Adaptive Listening Users create rules for identifying specific conditions within social data using the content, context, and metadata information of both the post and author. If user in “Prospects” and category is Competition and keyword is Product and sentiment is Negative 2. Webhook Endpoint  User defines a specific destination for posts identified by this rule, and designs the payload to be sent using our WYSIWYG editor Then call Webhook “Send to Sales Team” 3. Client Application Data is sent direct to the client application, or passed to a helper app running in an environment such as Bluemix 4. Next Action Webhooks can connect social to a near infinite set of possible next action environments, such as:

15 All Content ©2016 MutualMind #listensmarter Social Analytics and Visualization #2: Real-time Social Command Center

16 All Content ©2016 MutualMind #listensmarter Partnership Strategic Partnership with IBM Watson

17 All Content ©2016 MutualMind #listensmarter Algorithms and Machine Intelligence for Social Data

18 All Content ©2016 MutualMind #listensmarter 3 Steps to Full Spectrum Social Insights Command CenterAnalytics/Reports Setup 1 23

19 All Content ©2016 MutualMind #listensmarter Engagement Insights

20 MutualMind #listensmarter Integration Friendly

21 All Content ©2016 MutualMind #listensmarter Recap: Humanizing Business Insights with Social Data 1.Deluded with data and signals, getting worse (IOT, wearables, mobiles) 2.Nature of big data has changed, transactions/records to people interaction 3.For the first time ever in human history we are interacting and sharing info on a massive scale 4.World of social insights (metrics, stats, measurement, posts/people, algorithms, automation, presentation layer, framework etc) 5.Why social matters for business 6.Client stories 7.Visualizations, Actions 8.Concerns about privacy, profiling, ad targeting, credit decisions etc 9.Future: non-text, algorithms, artificial intelligence 10.Recap / Summary

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