1. Driving great experiences through data
Jamie Brighton Product & Industry marketing, for Adobe EMEA

2. All technology pieces work in an integrated and harmonic way
Digital has never been easier or more difficult
Explosion of touchpoints and rising expectations
Flood of information from devices, servers and the cloud
Companies racing to reinvent themselves

3. Standout and effective experiences have become more critical than ever in today’s market landscape.
Powerful experiences change the way we interact, entertain, work, and relate to the world around us. It can be one to one – friends, family, co-workers –collaborating together or engaging on social media Or one to many – business to consumer, business to business, teacher to students, government to citizen, artist to audience.
Experiences are how you can break through the noise and make an impact.

4. What makes a great experience?
Standout and effective experiences have become more critical than ever in today’s market landscape.
Powerful experiences change the way we interact, entertain, work, and relate to the world around us. It can be one to one – friends, family, co-workers –collaborating together or engaging on social media Or one to many – business to consumer, business to business, teacher to students, government to citizen, artist to audience.
Experiences are how you can break through the noise and make an impact.

5. Our approach
Adobe’s approach to building great customer experiences is to combine content and data in a thoughtful and sophisticated way. We are the only software company that brings standout content and powerful data together to get results.
Without terrific content, you can’t break through to engage your customers. Through our creative and document tools, we help you build great experiences and deliver them across every touchpoint.
Without data-driven insights, you can’t target, measure and optimize to get the results you need. Through big data, we help you understand and adapt the experience so it reaches the right person, in the right place, at the right time.
BUILD GREAT EXPERIENCES AND DELIVER ACROSS EVERY TOUCHPOINT
UNDERSTAND AND ADAPT TO THE RIGHT PERSON, RIGHT PLACE, RIGHT TIME

6. Adobe’s cloud platform
Community
Marketplace
Partners
Developers
CREATIVE CLOUD
DOCUMENT CLOUD
MARKETING CLOUD
Adobe’s approach to building great customer experiences is to combine content and data in a thoughtful and sophisticated way. We are the only software company that brings standout content and powerful data together to get results.
Without terrific content, you can’t break through to engage your customers. Through our creative and document tools, we help you build great experiences and deliver them across every touchpoint.
Without data-driven insights, you can’t target, measure and optimize to get the results you need. Through big data, we help you understand and adapt the experience so it reaches the right person, in the right place, at the right time.

7. One streamlined workflow
Build standout content for every device
Track results and predict outcomes
Personalize and deliver consistently across channels
Adobe’s approach to building great customer experiences is to combine content and data in a thoughtful and sophisticated way. We are the only software company that brings standout content and powerful data together to get results.
Without terrific content, you can’t break through to engage your customers. Through our creative and document tools, we help you build great experiences and deliver them across every touchpoint.
Without data-driven insights, you can’t target, measure and optimize to get the results you need. Through big data, we help you understand and adapt the experience so it reaches the right person, in the right place, at the right time.

8. Deliver the best experience in real-time
LISTEN
PREDICT
ASSEMBLE
Adobe’s approach to building great customer experiences is to combine content and data in a thoughtful and sophisticated way. We are the only software company that brings standout content and powerful data together to get results.
Without terrific content, you can’t break through to engage your customers. Through our creative and document tools, we help you build great experiences and deliver them across every touchpoint.
Without data-driven insights, you can’t target, measure and optimize to get the results you need. Through big data, we help you understand and adapt the experience so it reaches the right person, in the right place, at the right time.
300 MILLISECONDS

9. Adobe marketing cloud EXPERIENCE MANAGER TARGET CAMPAIGN AUDIENCE
Deliver the Best Consumer Experience in Real-Time
Action to experience -> Last Millisecond
Heroes or look very, very average
To do this right, execution across four key pillars [LIST ALL FOUR]
^ [listen] LISTEN - Signals
Behaviorial (what is being shared)
3rd party (demo, income range, age, zip)
Enterprise data (PoS, CRM),
Social data and graph
Sit in different places, once consolidated has to be ready to scale to real-time requirement of LM
^ [predict] With our data about consumer and interests, now what do we predict they want to see / offer / content
Math, Algorithms, machine learning, Has to be. Massive scale.
Based on the prediction, need to assemble the fundamental creative
^ [assemble] The assets to assemble this sit in elemental form in different places, the creative over in the DAM, the font is over in another place, product pricing, inventory systems – everything must be assembled dynamically.
^ [deliver] This sounds simple, but is anything but.
Devices: iphone, nexus, nook, nook color, nook HD, nook HD+, ipad, kindle, kindle fire HD, kindle fire HD 8.9, 31 flavors of android, all with screen size and resolution,
Bandwidth – home, work, airport wifi, hotel wifi, airplan wifi, mifi, ny mifi (aka, not your mifi). Must know this to get it there, get it there in context and to meet expectations.
This is no small task.
All of this must be done seamlessly, end-to-end, in mere moments and with pinpoint accuracy

10. Adobe Experience Manager
TARGET
CAMPAIGN
AUDIENCE
MANAGER
Adobe Experience Manager
Web Content Management
Flexibility of content updates
Consistency of messaging
Digital Asset Management
Fluidify the access to the assets
Optimize and reduce the overall number of master assets
Simplify the processes to maintain the assets database
Fluidifier
Optimizer
Simplifier le process

11. Adobe Target A/B Testing Multivariate testing Rules-based targeting
EXPERIENCE MANAGER
TARGET
CAMPAIGN
AUDIENCE
MANAGER
Adobe Target
A/B Testing
Multivariate testing
Rules-based targeting
Automate behavioral targeting
Segmentation
Recommendations and cross-selling

12. Adobe Campaign Visual Campaign Orchestration
EXPERIENCE MANAGER
TARGET
CAMPAIGN
AUDIENCE
MANAGER
Adobe Campaign
Visual Campaign Orchestration
Integrated Customer Profiles
Targeted Segmentation
Cross-channel Execution
Real-time Interaction Management
Operational Reporting

13. What sets us apart
Creative tools leader, inventor of PDF, highest rated marketing solutions by analysts
Extensible, open and secure platform
Customer and partner ecosystem
Expert in content development, delivery and optimization; global services
Deliver the Best Consumer Experience in Real-Time
Action to experience -> Last Millisecond
Heroes or look very, very average
To do this right, execution across four key pillars [LIST ALL FOUR]
^ [listen] LISTEN - Signals
Behaviorial (what is being shared)
3rd party (demo, income range, age, zip)
Enterprise data (PoS, CRM),
Social data and graph
Sit in different places, once consolidated has to be ready to scale to real-time requirement of LM
^ [predict] With our data about consumer and interests, now what do we predict they want to see / offer / content
Math, Algorithms, machine learning, Has to be. Massive scale.
Based on the prediction, need to assemble the fundamental creative
^ [assemble] The assets to assemble this sit in elemental form in different places, the creative over in the DAM, the font is over in another place, product pricing, inventory systems – everything must be assembled dynamically.
^ [deliver] This sounds simple, but is anything but.
Devices: iphone, nexus, nook, nook color, nook HD, nook HD+, ipad, kindle, kindle fire HD, kindle fire HD 8.9, 31 flavors of android, all with screen size and resolution,
Bandwidth – home, work, airport wifi, hotel wifi, airplan wifi, mifi, ny mifi (aka, not your mifi). Must know this to get it there, get it there in context and to meet expectations.
This is no small task.
All of this must be done seamlessly, end-to-end, in mere moments and with pinpoint accuracy

14. STANDOUT DIGITAL EXPERIENCES
Adobe’s promise
WE WILL HELP DANONE DELIVER DATA DRIVEN
STANDOUT DIGITAL EXPERIENCES
THAT DRIVE BUSINESS IMPACT
Building on our leadership, utilizing our cloud platform, and staying one step ahead of the rapid change happening in the digital landscape, our promise is to help customers deliver standout digital experiences that drive business impact.