Boosting the Visitor Economy Boosting the Visitor Economy Cllr Brendan Jameson Leader of South Lakeland District Council

Visitor Economy in South Lakeland 16 million visitors came to South Lakeland in 2010 Tourism is worth £920 million South Lakeland’s economy Provides 14,000 full- time equivalent jobs.

Cultural Organisations Blackwell Arts & Crafts House Wordsworth Trust The Brewery Arts Centre Lake District Summer Music

Cultural Organisations South Lakeland is the third largest cultural centre in the North West after Manchester and Liverpool. Grizedale ArtsLanternhouse Abbot Hall Art Gallery

Lakes Alive Programme

Sport Kendal Judo Club

Great North Swim

Kendal Mountain Festival

Tour of Britain Stage Finish 2007

Tour of Britain Stage Start 2011 Stage cancelled due to adverse weather conditions Cyclists rode two laps round Kendal Town Centre 10,000 people lined the streets. £444,090 spent in the local economy

London 2012 Olympic Torch Relay

Olympic Torch Relay & Evening Celebration Event Torch is going through 17 communities in Cumbria with 2 overnight stops at Carlisle and Bowness-on-Windermere All communities are planning their special moment to welcome the torch. Estimated 10,000 visitors to the Evening Celebration at Bowness

Festival 2012 Finale of the Cultural Olympiad 1 of 4 official opening events will take place in Bowness-on- Windermere - 21 June World Premiere by Les Commandos Percu – ‘On the Night Shift’ Feature original music and pyrotechnics on a large scale.

What Having the Torch in South Lakeland Means Cumbria’s moment to shine Part of a historic occasion “Biggest opportunity Cumbria will have to market itself on the world stage” (Cllr Brendan Jameson). Boost to the local economy Chance for communities to get involved Amazing ‘once in a lifetime’ opportunity for local people Local people to be inspired by the games and to take part Creating special memories

Waiting for the Olympic Torch to shine its light in South Lakeland