1. London 2012 Olympics Eton Dorney Lake 2012 Olympic Venue Initial planning to long term legacy… Julia White Visitor Manager Royal Borough of Windsor and Maidenhead

2. What I will aim to cover? Introduction to the Venue Use of the venue Challenges of 2012 Opportunities of 2012 Partnership working 2012 Sector Groups Projects underway to date Economic Impact (the £’s and pence) The future Legacy

4. Venue Location

5. Current use of Dorney Lake Rowing (World Cup and World Championships, Great Britain Training Venue, Dorney Lake Junior Rowing Initiative, Eton College) Triathlons (Human Race organise 10 events per year involving 800 – 1000 per event) Running (Race for Life / casual community use) Walking / roller blading / cycling (safe off-road tarmac circuit) Conferences / seminars Team building events Weddings / parties / celebrations

6. Future Major Events at Dorney Lake World Rowing Cup World Rowing Championships National Schools Rowing Championships World Under 19 Rowing Championships British Flatwater Canoe Championships World Dragonboat Racing Championships

7. General Challenges Road / bus / cycle lane congestion in the local area at peak times Train station & rail service strain under high volume of visitors arriving in the local area at peak times Community reaction to 2012 and related events State of the Public Realm Security / Major incident management Unaccredited press & media in the local area

8. Opportunities Income generation for the local area and local business development Transport and infrastructure developments Dorney Lake as a stand alone “Visitor Destination” Accessibility improvements Increase in the number of hotels in the local area Improved welcome / visitor experience

9. Skills and training programme to meet increased demand Participation in activity at Dorney Lake and across the local area Cultural Olympiad providing cohesion of existing activities and events New events and activity developed through new partnerships Volunteers developed and engaged in a range of events and activity Opportunities

10. Partnership working

11. Eton Dorney Corridor 2012 Sector Groups Established Groups: 1) Visitor Economy 2) Sports capacity 3) Skills and Training 4) Transport and Infrastructure 5) Culture 6) Business & Inward investment Not yet formally established Groups: 7) Schools and Young People 8) Marketing and Communication 9) Volunteering

12. Projects already underway!

13. Windsor Park and Ride

14. 2012 Skills and Training Programme

15. 2012 Local Cycle Network

16. 2012 Training Camps Official “2012 Olympic Training Camp Guide” published and distributed at Beijing in August 2008 to all 202 National Olympic Associations. RBWM currently talking to one UK governing body about hosting their training camp from September 2007 - 2012 Had informal approaches from several overseas Olympic Associations

17. World Rowing Championships 2006* 8 days of rowing 63 competing nations 89 FISA / Local Organising Committee delegates 132 contractors (boat builders / trade stands) 363 accredited media personnel 400 accredited sponsors / corporate / VIP’s 718 volunteers / officials 1582 competitors / team members 23, 642 individual spectator day admissions 29, 072 commercial bed nights in the local area (* Event Economic Impact report by Sheffield Hallam University)

18. World Rowing Championships 2006* Economic Impact of the Event on the Local Area £34, 723 spent by the sponsors / VIP’s £57, 987 spent by officials £82, 376 spent by volunteers / officials £92, 427 spent by the media £726, 804 spent by spectators (average £40.19 per person per day) £1.61 million spent by rowers and delegations £3.26 million total economic gain to the local area (* Event Economic Impact report by Sheffield Hallam University)

19. Dorney Lake “estimated” economic forecast for the 2012 Games? 8 days of rowing / 6 days of canoeing 100 competing nations 1000 volunteers / officials 2000 contractors (boat builders / trade stands) 2500 competitors 2700 accredited media personnel 3000 accredited IOC / FISA / LOCOG delegates? 5000 accredited sponsors / corporate / VIP’s? 240,000 individual rowing day admissions (30,000 per day) 120,000 individual canoeing day admissions (20,000 per day) £5.5 million from delegations / sponsors / officials (£90 per day spend) £14.5 million from spectators (360,000 spectators @ £40.19 per day) £ 20 million estimated economic gain to the local area?

20. “The Maths” Delegations / officials / sponsors etc (3000 – 6000 people per day) £90 spend per day (average spend at WRC 2006) 4365 average people per day over the duration of the rowing / canoeing 14 days of competition £5.5* million estimated income to the local area Spectators (Rowing 30,000 per day – Canoeing 20,000 per day) £40.19 per day (average spend at WRC 2006) 360,000 daily paid spectator attendances 14 days of attendance (one day entry tickets only) £14.5* million estimated income to the local area * Figure excludes venue set up / take down, early arrivals by delegations and visitors to the area without tickets for venue entry.

21. Dorney Lake “realistic” economic forecast for the 2012 Games 8 days of rowing / 6 days of canoeing 100 competing nations 1000 volunteers / officials 2000 contractors (boat builders / trade stands) 2500 competitors 2700 accredited media personnel 3000 accredited IOC / FISA / LOCOG delegates? 5000 accredited sponsors / corporate / VIP’s? 160,000 individual rowing day admissions (20,000 per day) 90,000 individual canoeing day admissions (15,000 per day) Minimum £ 8 – 10 million estimated economic gain to the local area.