Recruiting standards in the European advertising industry

2 n Do we need European qualification and recruiting standards in the advertising industry? n How should these standards be developed and implemented? n Do we need European qualification and recruiting standards in the advertising industry? n How should these standards be developed and implemented?

3 n Our true "core competence" today is not manufacturing or services, but the global recruiting and nurturing of the world’s best people and the cultivation in them of an insatiable desire to learn, to stretch and to do things better every day. Jack Welch n Our true "core competence" today is not manufacturing or services, but the global recruiting and nurturing of the world’s best people and the cultivation in them of an insatiable desire to learn, to stretch and to do things better every day. Jack Welch

4 n Hiring and leading the right talent is the single most important task in our business. We have to get better at this than our competitors so we can continue to deliver better ideas to our clients and build their business faster. Jean-Marie Dru

5 n Talents move freely across competitive advertising agencies in search of more money and opportunity. n Talents regard its financial compensation as the ultimate statement of its worth. n The industry operates with the model it has had for years n Talents move freely across competitive advertising agencies in search of more money and opportunity. n Talents regard its financial compensation as the ultimate statement of its worth. n The industry operates with the model it has had for years

6 Search Process