Increase conversions, save time and save money with the right technology. eb.search helps you manage all paid search campaigns efficiently and effectively across major engines and markets globally. The Total Paid Search Management Solution

 Eyeblaster Overview  eb.search Overview  Integrated Marketing  eb.search Demo

Advertising Campaign Management (ACM) Suite Global Support Services  Centralized Global Control  Local presence and foreign market expertise  Overflow trafficking and creative production Emerging Media Channels  Expanded reach  Gaming  Mobile  Dedicated product team to develop and integrate Search Management  Centralized management across all engines  Automated bid mgmt. to ROI and CPA targets  Integrated ACM reporting Campaign Management  Complete Control  Workflow efficiency  In-depth reporting visibility  Automated optimization  Greater ROI  Extended consumer / brand interaction  Multiple ways to measure success  Greater response & conversion Rich Media Unified Digital Campaign Management Integrated Solutions That Work

 Digital advertising and campaign management technology since 1999  Recognized market leader: rich media, video, in-game ad solutions  Offices in all key digital markets providing 24/7/365 coverage Global Solutions Superior Technology And Expert Service Across 15 Countries

Eyeblaster’s Customers Deep Relationships With Leading Brands, Agencies and Publishers

 Search technology built by search specialists for search specialists  Proven technology with 6+ years and over 120,000 hours of development  Local language & support in 7 countries across the US, Europe & Asia  $300+mm of PPC business managed globally  98% client retention rate World-Class Paid Search Management Technology From Eyeblaster Partnered With One Of The World’s First Search Engine Campaign Management Systems – BidBuddy

Comprehensive PPC Management Smart Centralized Control Over All Campaigns Delivers Better Results Fully-automated bid management  Granular control of budgets in line with CPA and ROI targets  Campaign pausing and non-stop optimization Complete, “at-a-glance” visibility into all live campaigns  Manage all campaigns across all engines in one place  Allows for quick, easy decision making and efficient use of time  Easy to navigate interface Stand-alone or integrated with display management  Flexibility to manage both search and display as separate channels or as one comprehensive online campaign  Integrated tracking and reporting for greater insight and total control

Ability to add offline sales data  Gain a complete picture of true conversion of activity  More accurate measurement of CPA and ROI Advanced keyword research tool  Keyword de-duplication, removal of negative keywords, Thesaurus, misspelling suggestions and multiple stage interrogation  Find additional, relevant, less expensive keywords to expand targeted reach, lower CPA, and generate greater ROI Weighted click optimization and conversion path reporting Weighted click optimization and conversion path reporting  Better understand the value of keywords in user conversion path  Superior visibility allows more effective campaign management  Assign greater value to “assist” clicks Innovative Technology Secret Weapons That Give Our Clients A Competitive Edge

Officially approved API connections Officially approved API connections Google, Yahoo! & MSN Proprietary redirect tracking system Proprietary redirect tracking system Near 100% data accuracy Configurable for multi-level security Configurable for multi-level security Control access as required Multi-byte support Multi-byte support Interface access available in 7 languages Can be customized & white labelled Can be customized & white labelled Carry agency or advertiser brands Zero client install 99.9% system up-time 99.9% system up-time 24/7/365 monitoring Dedicated client services Dedicated client services 9am to 6pm in the US, Europe and Asia Robust Features, Function and Service Integrated, Reliable, Secure, Flexible Technology Engineered To Help You Succeed

 Account Setup  Keyword Research Tools  ROI Tracking and Bid Strategies  Detailed Reporting Platform Overview The Total Paid Search Management Solution

 Account Setup & Management  Keyword Research  ROI Management  Detailed Reporting Easy Account Setup Time saving efficiency, work flow economy of motion Easy to add existing PPC Search accounts to eb.search interface Imports all existing campaign info Step by step “Account Wizard” takes as little as five minutes Category Level Grouping Group keywords to manage together as a category Utilize categories to better organize your campaigns Apply different bid strategies to individual categories to achieve specific business objectives. Consolidated Search Account Management Login & manage all your PPC search accounts in one place Google, MSN and Yahoo! approved eb.search API communicates directly with the search engines Account updates at intervals you choose. Account Setup Overview

A Single Interface To Manage Search Engine Campaigns And Accounts Direct top level access to all accounts Single Web browser interface

Quick and Easy Account Setup Sync your existing paid search account with eb.search in minutes.

Quick and Easy Account Setup Step-by-step Setup Wizard

Consolidated Search Engine Account Management Manage all your PPC accounts and campaigns in one place Quick, easy access to campaign and account information and settings Edit search engine account settings Set account timings (auto-pause) Download engine account info Edit eb.search account info

Ad group level drill-down; upload and edit listings through the interface Upload and edit creative Upload keywords and URLs Consolidated Search Engine Account Management Manage all your PPC accounts and campaigns in one place

Keyword Suggestion Tool Expert assistance in generating your keyword list Query Yahoo's search suggestion tools without leaving eb.search Advanced keyword search which also returns thesaurus and misspelling results. Easy 2 nd stage interrogation making your list even longer Helpful tips for selecting the right terms Keyword Research Overview  Account Setup & Management  Keyword Research  ROI Management  Detailed Reporting

Keyword Research Tool Allows For Additional Keywords, Misspellings And Synonyms, While De-Duping Against Existing Words

Keyword Research Tool Access to major search engine databases globally Access keyword databases specific to a local market

Keyword Research Tool Allows For Additional Keywords, Misspellings And Synonyms Advanced search Thesaurus and keyword misspellings

Keyword Research Tool Second stage interrogation and negative keywords Uncheck and leave only the negative keyword

ROI+ Tracking Track your Return on Investment down to the Individual Keyword Easily generated tracking code and redirect URLs Ability to upload offline sales data Use one tracking code for all of your PPC campaigns ROI Based Bidding Strategies Apply different bidding strategies ROI targets in mind. Target ROI % or CPA $ value. Set additional parameters such as bid range and time period to look back at historical data. ROI Management Overview Weighted Clicks Smarter attribution of success Track sales generated by clicks to more than one search listing Assign weight values to the individual clicks of a multi-click conversion  Account Setup & Management  Keyword Research  ROI Management  Detailed Reporting

Automated Bidding Strategies: CPA/ROI Bids Manages Keywords To A CPA/ROI Target On The Campaign or Keyword Level Choice between CPA or ROI managed strategies Manage to targets by individual keyword or for the whole group Set minimum traffic thresholds before automated strategies apply Apply specific time ranges for data analysis used for optimization

Use the weighted click center to set % of conversion value for each click in the customer’s path to conversion.  Solution: Choose to attribute the conversion to: Number of clicks/impressions history you want to track (between 2 and 5) More accurate ROI data = Smarter optimization.  Benefit: Customers arrive at your site from a variety of different engines and times. Tracking conversions from only the first or last click does not provide true accounting of keyword contributions and values, putting your analysis and optimization at a disadvantage. Weighted Click Center More Accurate Analysis Of Keywords Contributing To Conversion

Amend Order Functionality Closes The Gap Between Online And Offline Conversions For more accurate ROI and optimization, add offline conversions associated with a PPC campaign, and remove conversions where the online sales value is invalid (returns, bad charges, etc.)

PPC Reporting Click and Spend Data provided by the engines. Sort by: engine sub-account and date. Detailed Reporting  Account Setup & Management  Keyword Research  ROI Management  Detailed Reporting ROI+ Reporting Tracking data including, visits, sale, conversion rates, CPA Sort by: Campaign (based on your tracking setup), date and time zone

ROI + Reporting ROI+ Reports Overview – sales and traffic by campaign Source – sales and traffic by engine Referrer – sales and traffic by referring engine, down to network partner and sub-domain level Keyword – sales and traffic detail by keyword Vertical – sales and traffic detail grouped by campaign naming convention (ignores engine tag), allows grouping of brands/products across engines Sales – detail of sales activity Non sales – detail of any “non sales” actions being tracked (counter pixels) Day Part (Hour) – traffic and sales data by hour of the day Day Part (Day) – traffic and sales data by day Comparison – compares ROI+ tracking click/spend data to PPC click/spend data provided by the engines to ensure accuracy Traffic by Campaign – Detailed reporting (down to IP level) of traffic grouped by campaign setup Traffic by Engine – Detailed reporting (IP level) grouped by engine source Weighted Sales – Detailed sales reporting showing keyword distribution of sale when weighted click center is setup Non-weighted Sales – Version of weighted sales report attributing 100% of conversion value to last click by the converting user.

Comprehensive Reporting Greater Insight And Control Overview report provides campaign summary

Comprehensive Reporting Greater Insight And Control Source report by engine

Comprehensive Reporting Greater Insight And Control Referrer report shows sub-domains and affiliates

Comprehensive Reporting Greater Insight And Control Account data by day/hour

Eyeblaster’s new unified reporting will let you understand the true value of your search and display activity - allowing for maximum control and optimization of the entire campaign. Search & Display Integration The Total Paid Search Management Solution

Higher Conversion Rates According to recent studies, users exposed to both display and search advertising converted at a higher average rate than users who were exposed only to one channel advertising Better Optimization and ROI Measuring results from each channel individually without realizing potential synergies between these channels limits comprehensive optimization. By integrating search and display channel reporting, you can save time, reduce complexity and increase ROI potential for your entire digital campaign. Integrating Search And Display Advertising Why Is It Important? Search & Display Integration

Eyeblaster’s Makes Search and Display Integration Easy Key Advantages Eliminate double counting of conversion Eliminate double counting of conversion Eyeblaster’s unified post-activity tracking system gives a clear picture of the customer’s journey across search and display ensures proper publisher credit Eyeblaster analytics give you the advantage Eyeblaster analytics give you the advantage Use unified, integrated tools designed to maximize campaign performance through custom developed, Excel-based desktop reporting Cross channel comparison Cross channel comparison Enables you to view a search and display campaign overview in one report More accurate ROI More accurate ROI Track historical weighted events (clicks/impressions) in the user’s path to conversion across all publishers in both search and display channels Search & Display Integration

Day 1 Day 5 Day 10 Day 15 DISPLAY Tracking System SEARCH Tracking System Google credited with full conversion 4a Yahoo credited with full conversion 4b Mr. Smith buys shoes at Joe’s online store 3 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1  Challenge: Double-counting of conversions made through search and display tracking systems makes it difficult to determine which event is responsible for conversion. CAMPAIGN Integrated Post-event Tracking De-duplication

 Solution: Using a unified tracking system and unified tags help determine which event is responsible for conversion. Only Yahoo credited for conversion 4 UNIFIED Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1 Unified Tag Mr. Smith buys shoes at Joe’s online store 3 Integrated Post-event Tracking De-duplication

Unified tags provide clear insights into customer path to conversion, simplify advertisers’ website tagging and ensure proper credit.  Benefit: Only Yahoo credited for conversion 4 UNIFIED Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1 Unified Tag Mr. Smith buys shoes at Joe’s online store 3 Path to conversion Ensure Proper Credit Simplify website tagging Integrated Post-event Tracking De-duplication

Index Summary Compare CPA for each advertising channel View search and display in one report Measure conversion rate across channels Understand overall ROI between search and display Measure cross-channel performance in one report.  Challenge: It is getting harder to effectively manage campaigns as they run on multiple channels.  Solution: Get a bird’s eye view of performance across both search and display.  Benefit: Cross-channel Reporting Clear, measurable visibility into search and display

Customers arrive at a site from a variety of different engines and display publishers and at different times. Tracking interactions with only the first or last click or impression and for only one channel offers extremely limited ability to accurately evaluate overall campaign performance. Marketers are currently unable to value the contribution of more than one event that assists in generating a conversion. Choose to contribute the conversion to: Number of clicks/impressions history you want to track (between 2 and 5) Unified Weighted Click Center Integrated Analysis Of Every Event Contributing To Conversion

CAMPAIGN Day 1 Day 5 Day 10 Day 15 UNIFIED Tracking System By using the weights center, you can view the customer journey, from display and search channels, and by properly attributing contribution to a completed transaction. SALE! Car Insurance 2 4 New Jersey Car Insurance Car Insurance Quote 3 Display Ad 1  Challenge: You might lower bids on terms you didn’t think were working, and only optimizing without regard to the affect of a parallel channel, losing traffic, spend and sales.  Solution: Display PPCSE Unified Weighted Click Center Integrated Analysis Of Every Event Contributing To Conversion

CAMPAIGN Day 1 Day 5 Day 10 Day 15 UNIFIED Tracking System 40% 10% 40% SALE! Car Insurance 2 4 New Jersey Car Insurance Car Insurance Quote 3 Display Ad 1  Benefit: Visibility into the contribution of revenue of each event. Unified Weighted Click Center Integrated Analysis Of Every Event Contributing To Conversion

 Problem If only the first or last clicks/impressions are weighted, it would seem that Yahoo and MSN did not contribute to the final sale. Combined Revenue For Each Publisher By Last Click And Weighted One click only 100% $0 $100 Total conversions$100 Comprehensive Cross-Channel Analysis Unified Weighted ROI Report

 Solution: But with a weighted report, it’s clear that all three publishers contributed to the total sale at some point of the cycle. Combined Revenue For Each Publisher By Last Click And Weighted One click onlyWeightedDifference 100% $0$20+ $20 $0$20+ $20 $100$60- $40 Total conversions$100 Comprehensive Cross-Channel Analysis Unified Weighted ROI Report

More accurate ROI means better optimization per publisher and per ad.  Benefit: Combined Revenue For Each Publisher By Last Click And Weighted One click onlyWeightedDifference 100% $0$20+ $20 $0$20+ $20 $100$60- $40 Total conversions$100 Comprehensive Cross-Channel Analysis Unified Weighted ROI Report

 This report has the same structure as the unified ROI report, and you can drill down to an ad/keyword level. More accurate ROI means better optimization per publisher and per ad Comprehensive Cross-Channel Analysis Unified Weighted ROI Report

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