Please grab some Cornell notes of the table…

Rhetoric: language that is intended to influence people that may or may not be honest or reasonable the art or skill of speaking or writing formally and effectively especially as a way to persuade or influence people

Which Greek Philosopher is credited with developing the basic system of rhetoric? A. Socrates B. Aristotle C. Plato D. Baklava

Aristotle’s Influence: Student of Plato Wrote what we now refer to as the Art of Rhetoric the 4 th century BC It is regarded the single most important book on persuasion in history It was actually his notes from class

Aristotle’s work revolved around the Aristotelian or Rhetorical Triangle Aristotle, Plato and Socrates worried that rhetoric was too often used to manipulate others by manipulating emotion and omitting facts. Basically, there was too much pathos used and not enough Logos.

Let’s examine Logos…how trustworthy or credible are each of these sources? 88% approval rating 38% approval rating So what areas of expertise to both have? On which types of issues would they be credible sources?

Examine the logos of this argument…

Think back to the last time you tried to convince your parents to let you do something that they didn’t want you to do… What types or arguments did you use? Were you successful? Which parent is more influenced by logos or facts/figures/logic? Which parent is more influenced by pathos or emotion? Which parent is more influenced by ethos or trust in you?

Forms of Persuasion: Advertisements Editorials Speeches Propaganda Reviews Blogs Debates Persuasive Essays

Consider how television, print and online ads bombard you every day… ideo-61.html ideo-61.html

Forms of Persuasion Advertisements try to convince you to do or buy something.

Some examples of ethos, pathos and logos in ads…

Forms of Persuasion Editorials about current issues appear in newspapers and magazines, or on television, radio, and the internet.

Forms of Persuasion Persuasive speeches try to convince an audience to take action

Forms of Persuasion Propaganda is often about political issues, and usually includes emotionally charged appeals.

Forms of Persuasion Reviews evaluate items like books or movies and state an opinion as to whether the product is worth the reader’s time and money.

Forms of Persuasion Blogs provide commentary on a particular topic, often combining text, images, and links to other blogs, web pages, and other media related to its topic. Blogs also allow readers to respond.

Forms of Persuasion Debates are a special form of persuasive speech designed to commpel voters to vote for a certain candidate

Forms of Persuasion Persuasive essays use logic, reason, and emotion to convince readers to join the writer in a certain point of view.

Your turn! Does this ad primarily use ethos, pathos, or logos?

Does this ad primarily use ethos, pathos, or logos?

Let’s analyze this together by examining a short speech from George Bush at Ground Zero X2mE X2mE Remember to look at how he uses ethos, pathos and logos

Now you’ll analyze Martin Luther King’s Letter from a Birmingham Jail… Background: The nonviolent Birmingham Campaign began on April 3, 1963, with coordinated marches and sit-ins against racism and racial segregation in Birmingham, Alabama. King was jailed for coordinating the campaign; King met with unusually harsh conditions in the Birmingham jail. An ally smuggled in a newspaper from April 12, which contained "A Call for Unity": a statement made by eight white Alabama clergymen against King and his methods. The letter provoked King, and he began to write a response on the newspaper itself. The letter defends the strategy of nonviolent resistance to racism. It says that people have a moral responsibility to break unjust laws, and to take direct action rather than waiting potentially forever for justice to come through the courts. The letter was widely published and became an important text for the American Civil Rights Movement of the early 1960s.

Please read along while the video plays… Iw Iw

Now it’s your turn! In your groups, you’ll be marking the text according to the appeals that MLK makes: Pink=Pathos Yellow=Logos Orange=Ethos