Effective Outreach Tactics in MNsure Outreach

Welcome! Today We Will Cover:  Finding the Right People  Targeting Your Outreach  Asking them to Take Action toward Enrollment  Radical Hospitality  Effective Conversations  Data Collection & Follow-Up 2

Icebreaker! 3

Why do we Need MNsure Outreach? 4

Why Do We Need MNsure Outreach? 5  People…  need help, don’t ask for it  don’t know about MNsure  forget  have tech problems  live remotely  have a language barrier  etc.

A Lot Goes Into Our Outreach 6  Many things make our tactics effective  Two most basic components:  Finding the right people  Asking them to take action toward enrollment

Finding the Right People  Tell me about your past successful outreach  What  Why  How 7

Finding the Right People  Not all outreach opportunities are good opportunities  Targeting - distinguishing which outreach opportunities will yield the best results, using the fewest resources  What our goals are  What our resources are  Which activities get us closest to our goals  Which activities take the fewest resources 8

Targeting Your Outreach High likelihood of being uninsured Low likelihood of being uninsured Low number of people High number of people 9

Targeting Your Outreach High likelihood of being uninsured Low likelihood of being uninsured Low number of people High number of people 10

Let’s Try It Out!  Open house enrollment event next week  Goal of 12 attendees 11

Debriefing the Exercise  Targeting is not “one size fits all”  Doesn’t mean we shouldn’t focus outside our priority circle  Not always cut and dry 12

Asking People to Take Action Toward Enrollment  Radical Hospitality  Effective Conversation  Collect Data for Follow-Up 13

Radical Hospitality The natural but uncommon actions we take to make people feel invited and safe so they can learn more about the help we can provide for them 14

3 Steps to an Effective Conversation  Make a Connection  Establish Urgency  Make the Ask 15

Make a Connection  Establish a rapport  Find out about them  Share about yourself 16

Establish Urgency  Identify what’s at stake  Come to a consensus on risks  Show empathy  Adjust tone 17

Make the Ask  How can you best address the uninsured person’s needs?  Know exactly what you’re asking them to do  Be clear and concise  Ask, then wait 18

Data Collection & Follow-Up  Recording someone’s information in order to follow up with them later  Takes 5-9 touches to move someone to action  Use a sign-up sheet 19

Let’s see it! 20

Your Turn! 21  Radical Hospitality  Effective Conversation  Make a connection  Establish the urgency  Make the ask  Collect Data for Follow-Up

Thank You for Coming! 22