Základní východiska 1  WELCOMES YOU TO PRAGUE  Pražská informační služba Prague Information Office

Základní východiska 3 State - funded institution of Prague Municipality State - funded institution of Prague Municipality The Organization founded in 1958 The Organization founded in 1958 We provide: We provide: Tourism support and promotion Tourism support and promotion Destination management Destination management Pražská informační služba Prague Information Office

Základní východiska 4 Tourism support and promotion Tourism support and promotion Tourists Information Service Tourists Information Service Information Service for Tourism Industry B2B Information Service for Tourism Industry B2B Training for Tourism Training for Tourism Prague City Monuments Management Prague City Monuments Management Prague Information Office Main Activities

Základní východiska 5 Tourist Information Database: accommodation, restaurants, monuments, museums and attractions, traffic information, shopping, important contacts and addresses Tourist Information Database: accommodation, restaurants, monuments, museums and attractions, traffic information, shopping, important contacts and addresses 5 Tourist Information Centres in the City 5 Tourist Information Centres in the City Call Centre Call Centre Cultural Events Calendar Cultural Events Calendar Information Brochures Information Brochures Website Website Tourist Information Office We know Prague the best

Základní východiska 6 City Promotion on the Internet, Facebook, Youtube City Promotion on the Internet, Facebook, Youtube Participation in Workshops and Travel Fairs Participation in Workshops and Travel Fairs Cooperation in partners projects with Prague Municipality Cooperation in partners projects with Prague Municipality Cooperation with Czech Tourism Cooperation with Czech Tourism Providing domestic and foreign media with information and materials Providing domestic and foreign media with information and materials Support to Travel Agencies and B2B Support to Travel Agencies and B2B International Cooperation in ECM, CEE International Cooperation in ECM, CEE Prague Tourism Support and Promotion

Základní východiska languages 10 languages unique daily visits unique daily visits Information Centre B2B for media and professionals in tourism Information Centre B2B for media and professionals in tourism 165 countries 165 countries Prague Information Office Website Prague Information Office Website

Základní východiska 8 „Taste of Prague“: specially selected recipes for the taste of old Prague „Taste of Prague“: specially selected recipes for the taste of old Prague „Forgotten Places of Prague“: the project for domestic tourism „Forgotten Places of Prague“: the project for domestic tourism Tourist Information on every corner: Tourist information centre at the busiest tourist areas in the city Tourist Information on every corner: Tourist information centre at the busiest tourist areas in the city The cooperation with the Municipal Police The cooperation with the Municipal Police Domestic Tourism promotion Domestic Tourism promotion Incoming Support – New Projects

Základní východiska 9 Taste of Prague Taste of Prague

Základní východiska 10  Accommodation  Ticketing for cultural performances  City and Guided tours  Bike Trips  Segway tours  Sights and Attractions  Other Services for Tourists We help to book Services for Tourists We help to book

Základní východiska Guide Office Guide Office Translation and Interpreting Translation and Interpreting E-shop E-shop Booking.com Booking.com Incoming Service for groups Incoming Service for groups M.I.C.E M.I.C.E Conference Support Conference Support Prague Card Prague Card 11 Other Services

Základní východiska 12

Prague Information Office Tool of city tourism policy  Leisure, Conventions and MICE  Spreading of tourists in time  Spreading of tourists in city space

PRAGUE AND THE TOURISM

Prague and the Tourism Prague and the Tourism Prague is cultural, modern, entertaining and active Prague is cultural, modern, entertaining and active Prague is well – equipped Prague is well – equipped Prague is not far Prague is not far Prague has extensive offer of tourist services Prague has extensive offer of tourist services Prague is multicultural Prague is multicultural Prague speaks many languages Prague speaks many languages Prague is not expensive Prague is not expensive

PRAGUE

Prague: The capital of the Czech Republic Prague Prague, the Heart of Europe The Golden City of hundred spires Prague, the Head of the Kingdom The largest city monument reserve on the UNESCO World Heritage List 866 ha in 1992 The City of architectural styles

PRAGUE – BASIC FACTS Area: 496 km² Population: Geographical situation: north latitude 50º 05’, east longitude 14º 27’ Height above sea level 235 m (average) Time: Central European (GMT +1), Climate: Summer season – July 19,0 º C Winter season – January -0,9º C River: the Vltava river flows through the city in the length of 30 km

Prague is well-equipped  beds in hotels of all categories  Choice of restaurants and cuisines  Well developed city public transport network

PRAGUE TOURISM - NUMBER OF OVERNIGHTS 92 %of foreigners in %of overnights in the Czech republic

PRAGUE TOURISM - NUMBER OF OVERNIGHTS % of foreigners in % of overnights in the Czech Republic

Prague Tourism – Number of Guests (large floods)

PRAGUE TOURISM - NUMBER OF GUESTS ,26% ,26% ,91% ,91%

PRAGUE TOURISM - AVERAGE LENGTH OF STAY 3,5 days 15,5 % 12,5 % 9 % 6,5 % 5,5 % 4,5 % 3,6 % 2,5 % 2 % Guestship by nationalities 2008

PRAGUE TOURISM – GUESTSHIP BY NATIONALITIES IN 2010

PRAGUE TOURISM – TOURIST`S PROFILE 75% Individuals 30% Repeated visits 76% Without organized programme 100€ Average daily expenditures (excl.accommodation) 54%in 4* and 3* hotels 59%By Air

Prague and sustainable Tourism

Prague Environment Environment The development of The development of sustainable tourisme

Tourism development Tourism development Tourism – very important industry Tourism – very important industry Interest in quantitative development Interest in quantitative development Interest in employment Interest in employment Significant source of income Significant source of income Destination sustainability of tourism Destination sustainability of tourism

Main reasons for sustainable tourism development Main reasons for sustainable tourism development Environment protection Environment protection Interest and satisfaction of tourists Interest and satisfaction of tourists Destination protection Destination protection Compliance with the interest of local population satisfaction Compliance with the interest of local population satisfaction Destination social stability Destination social stability

Sustainable tourism development indicators 1) General indicators Air quality and air pollution Air quality and air pollution Transport intensity Transport intensity Water quality and consumption Water quality and consumption Waste Amount Waste Amount Noise level pollution Noise level pollution Social impacts of tourism on the population Social impacts of tourism on the population

Sustainable tourism development indicators 2) City destination indicators The influence of tourism on heritage protection The influence of tourism on heritage protection Restoration of monuments and the costs of heritage protection Restoration of monuments and the costs of heritage protection Economic support for the cultural heritage protection Economic support for the cultural heritage protection Negative effect of transport on the heritage protection Negative effect of transport on the heritage protection

Sustainable tourism development indicators 2) City destination indicators Crime rate in connection with tourism Crime rate in connection with tourism Negative impact – vandalism Negative impact – vandalism Availability of green areas open to the public Availability of green areas open to the public Tourists traffic intensity Tourists traffic intensity Average number of tourists to population Average number of tourists to population

Sustainable tourism development indicators What factors might play a negative role? Significant increase in tourists Significant increase in tourists Inrease in activities with negative environmental impact (off-road, motoring) Inrease in activities with negative environmental impact (off-road, motoring) Short – term benefits for tourism business Short – term benefits for tourism business Overloading of infrastructure Overloading of infrastructure Opposit to the interest of service providers Opposit to the interest of service providers

Nature 10% of Prague area is 10% of Prague area is covered by urban green covered by urban green 7 national natural sites 7 national natural sites 15 natural reservations 15 natural reservations 66 protected areas 66 protected areas 11 natural parks 11 natural parks The most important parks: The most important parks: The Royal Game Park-Stromovka The Royal Game Park-Stromovka Letná Park, Petřín Hill, Vyšehrad Letná Park, Petřín Hill, Vyšehrad Prague Castle Gardens, Hvězda Park Prague Castle Gardens, Hvězda Park

TRAFFIC AND TRANSPORT IN THE CITY Reasonable price level of public transport Well – developed city public transport Protection of historical areas and pedestrian areas Traffic intensity of the central and Outer ring Roads Basic network of bicycle routes in Prague Advantageous location in the centre of Europe Good air conection

Greatest Obstacles to the sustainability in Prague  Uneven Load of the city  Spreading tourist in the city space  Excessive concentration of infrastructure  Eco – certification of hotels in Prague  Private interest of service providers

Sustainable tourism in Prague Prague is safe Prague is safe Prague is friendly Prague is friendly Available green areas open to the public Available green areas open to the public Acceptable traffic conditions Acceptable traffic conditions Reasonable increase in the number of tourists Reasonable increase in the number of tourists Positive social impacts of tourism Positive social impacts of tourism

Cestovní ruch Cestovní ruch See you in Prague!

Základní východiska 42 Prague Information Office PhDr. Jaroslava Nováková Arbesovo náměstí 70/ Praha 5 tel: