January, 2016

A Celebration of Cinematic Grandeur

Overview Launched since August 1998 Movies in original soundtracks with Chinese subtitles on show 24x7 Transmitted via satellites ASIASAT 7 and APSTAR 6 Covering the whole of China, distributed via networks of hotel and corporate cable, administrative cable and government institutional cable Encrypted distribution

European 、 US films (70%) Asian films (30%) Award winners 350 titles from around the world each month Where World-Class Cinema Glitters

Unbeatable Stocks 20 th Century FoxColumbia PicturesMGMParamount Miramax FilmsPhoenix PicturesTriStarCJ Entertainment Fortissimo Films Lakeshore Entertainment Revolution Studios China Star Milkyway Image Toho

Worldwide Cinema Mon-Sun 12:00-13:50 International Film Hour Mon-Sun 23:15-01:15 Action World Mon 21:15-23:15 Asian Theatre Tue 21:15-23:15 Romance World Wed 21:15-23:15 Wonder World Thur 21:15-23:15 Hollywood Theatre Fri 21:15-23:15 Classic Theatre Sat 21:15-23:15 Sunday Premiere Sun 21:15-23:15 Stellar Line-up from Monday to Sunday Blockbusters of different genres at prime time from Monday to Sunday to offer audience a feast for the eyes.

Hollywood Megastars, Blockbusters Galore

Korea, Japan, Taiwan Powerhouse of Asian Hits

Bollywood, Hong Kong Dream Factory of the East

Russia, Germany European Film Magic

Profile % Phoenix Movies’ core viewership is young Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

Phoenix Movies viewers are well-educated More than 90% Phoenix Movies viewers receive professional or above education Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098)

Phoenix Movies viewers are more affluent 72% Phoenix Movies viewers with monthly household income RMB 10K or above Monthly household income Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098) Remarks - “Refuse to answer” respondents are excluded.

Phoenix Movies viewers hold higher positions 70% Phoenix Movies viewers with managerial grade or above occupation Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix Movies viewers (3,889,696/1,098) Remarks - “Refuse to answer” respondents are excluded.

Source: CTR CBES 2015; Regional channels watched in past 7 days. Business executives with *Annual Personal Income RMB1M+, in 8 cities in China (143,603) *Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Phoenix Movies popular amongst Affluent Business Executives No.4 overseas regional channel % watched in past 7 days

Agree / Strongly agree % Phoenix Movies viewers enjoy quality lifestyle Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix Movies in past 7 days (82,533)

Phoenix Movies viewers are frequent flyers Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix Movies in past 7 days (82,533)

Phoenix Movies viewers like high-end hotels Type of hotel usually stay with during business or leisure trips Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix Movies in past 7 days (82,533) Profile%

Phoenix Movies viewers are financially savvy Personal Investment Activities Done in past 12 months Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix Movies in past 7 days (82,533)

In PrintOn-line On Air Phoenix Movies Phoenix CNE Phoenix NA Chinese Phoenix Chinese Phoenix Multimedia Platform ONE-STOP INTEGRATED MARKETING OPPORTUNITIES Phoenix InfoNews Phoenix Hong Kong Phoenix Weekly

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