The Social Web is About Life Experiences  Brands are using applications to engage their audience  They are using applications to entertain  They are not banner ads  They are not groups  They are the new Ad Unit  They are used to connect and drive interest  Social Media is now a major component of the Digital Buy

Brands are Going Where Consumers Play

FedEx Launch a Package

FedEx Launch A Package Application

InStyle Hollywood Hair Makeover Target Audience Women Connecting with the Right Audience  250,000 installs over the course of the campaign  Average time on app: 5 minutes and 30 seconds  Average user tries on four different hairstyles per visit  54,000 makeovers have been posted on the InStyle Wall of Fame

Every Application should have a Clear Landing Page:  Provide clear branding  Easy-to-understand instructions about how to use the application or play the game  A summary or analysis area that lets the user see their history with the application

Create a Unique Application Title  Pick something descriptive and unique. A good deal of users may decide to use your application based only on the title.

Using the Facebook API in Newsfeeds\Mini- Feeds  The Facebook API allows you to get more users for your application  For Newsfeeds, decide the events or actions that generate the newsfeed item. Identify actions that are interesting.  Finalize the Newsfeed title, body and images.

Requests/Invitations  Requests and invitations are generated by the users  Each user is limited to 20 requests/invitations per application per 24 hour period.  When developed well, can accelerate the word of mouth marketing component.  This is a good time to tie in a loyalty or engagement program.

Friends For Sale  Buy Friends, Make them your pets  Hot-or-Not with a market economy. True Viral  Nearly 600,000 active users.  300 million page views a month.  300% monthly growth rate  2.1 million unique visitors in the past month

Splash Blast with AceBucks

Loyalty Programs = Consumer Engagement

Need 1 Volunteer

Loyalty Marketing = Virility Distribute Engage and Reward Interact

and Notifications  Accelerate the viral nature of the application. Spend time on the copy  Keep it compelling  Sending a weekly to users with updates  Sending an on specific events or holidays

Visual Identity  16 x 16 Graphic for Icon To market your application, you need to provide a 16 x 16 sized icon graphic to be displayed in the applications section 64 x 64 Graphic for Icon (shown in product directory): This is an opportunity for you to brand your application.

Keep SEO and PPC in Mind  This information is displayed on the application add page when a user decides to add the application.  Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines.

Keep SEO and PPC in Mind

Social Media Advertising Platforms Facebook, MySpace, Bebo, LinkedIn Ad Networks: Buddy Media, Social Media Lookery, Cubix, RockYou etc. Social Media Advertising

Social Media Campaigns can be Targeted:  Age, Political Views,  Gender,  Relationship Status,  Activities  Location

Choose Your Creative  Social Media Ads can contain Images  Social Media Ads can contain Videos  Social Media Ads can contain only Text

Break-out Session- Develop and App New APPLE Product called Apple Window New Innovation for Digital Communication TV and Web Product will feature the following: Computer Wi-Fi Capabilities Television Apple TV for Movies, Music, instant access to shows Digital Display for Art, Vacations etc. Social Marketing Budget 350K

Priceline.com Ultimate Negotiator for FB

Taunts engage user to play again Audio components embedded for extra fun

Monitor and Report

Campaign Creation Round Up  Target your audience  Think Viral  Provide a unique value  Infuse with loyalty program  Measure Success with Analytics  Message and Notify