ADVERTISING - Through newspaper - Targeting customers who are:  Multi-national (Asian, African, Caucasian, Latino, etc)  Likes clothing that are simple and functional  Prefer colours in their sweat-hoodie UNIQLO (Clothing)

ADVERTISING - Through Billboard - Targeting customers who are:  Pet owners  Dog lovers  Age group is quite wide, as people from kids to adults would say that this advertisement is ‘cute’ and ‘adorable’ Pedigree (Pet food)

ADVERTISING - Through television - Targeting customers who are:  People who celebrates Christmas  Age group is wide, as this celebration-themed advert will appeal to people who have the spirit of Christmas John Lewis (UK’s dept. store)

ADVERTISING - Through public transportation (bus) - Targeting customers who are:  People who enjoys coca cola  Bus riders, pedestrians Coca Cola

ADVERTISING - Through Yellow Pages - Targeting customers who are:  Users of Yellow Pages  Looking for services like cleaning services, insurance, etc Various ads in Yellow Pages

ADVERTISING - Through catalogue/leaflet - Targeting customers who are:  Wants to go on a holiday  Wants to stay in a affordable, yet nice hotel  Probably youngsters, who have limited budget Hotel

ADVERTISING - Through Vogue Magazine - Targeting customers who are:  Dior cosmetic’s users  Kate Moss’s fans  Appeal more to young adults to adults (female), who are quite well- off (due to the high pricing range of these lipsticks) Dior Addict lipstick

ADVERTISING - Through leaflet - Targeting customers who are:  Muslim in the UK  Gourmet fast-foods (high quality and quite expensive)  Family with kids Peri Hut (Halal Restaurant)

PERSONAL SELLING (Retail Selling) For example: Make-up counters and clothes shop

For example: Door-to-door selling and road shows PERSONAL SELLING (Field Selling)

PERSONAL SELLING (Telemarketing Selling) Buying goods from TV and then, order by telephone

PUBLICITY  Kate Moss is ‘paid’ by Topshop to ‘wear’ Topshop’s clothes  Kate Moss wore a Topshop’s dress during her outing in London’s night club  As she is always photographed by paparazzi, pictures of her, wearing that Topshop’s dress appeared in numerous UK’s newspapers, magazines and fashion websites  Hence, her fans saw those pictures and they also wanted the same dress  So, millions of Kate Moss’s fans bought the dress and this gave an advantage to Topshop Topshop (a UK-based clothing company) and Kate Moss (British celebrity)

SALES PROMOTION (Premium) Example Buy Colgate toothpaste, get one free toothbrush

SALES PROMOTION (Trading stamps) Example Usually in dept. store Collect 10 stamps- 5% discount 20 stamps- 10% discount 30 stamps- 15% discount

SALES PROMOTION (Sampling) Example Sample sized beauty products in magazines

SALES PROMOTION (Buyer Contests) Example  MATTA Fair’s visitors (and buyers) can get a chance to win various prizes