BE Public Relations and Advertising Rachel Bartels Tom Behn Joshua Edlund

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial Connect with local artists Reach out to the community Promote store awareness “Gallery Day” Objectives

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 18, 2011, 2-5 PM (3 rd Saturday) Rain date: September 25, 2011, 2-5 PM Wine and Cheese Gallery Day Location: The Shoppe Around the Corner Fundamentals

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial Wine (Vino100) 4 different wines Wisconsin Cheese Mart – Cheese – Crackers Grapes Kiddy Cocktails Water Cooler Menu

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial Greendale High School Artists Musician Fine arts donation to Greendale High School Entertainment & Community

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial Vino100 – Wine Wisconsin Cheese Mart – Cheese – Fruit – Crackers Water cooler Dixie cups Wine cups Supplies

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial Napkins Mini plates Toothpicks Platters Garbage cans Sprite/grenadine/ice Ice cooler Supplies (Cont.)

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial June – Contact high school art and music teachers (Rachel) – Get estimates from wine/food vendors (Josh) – Check village regulations (Tom) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial July – Contact specific artists/ musician (Rachel) – Narrow down vendor list due to prices (Josh) – Wine tasting with two companies (All with Shoppe reps) – Make vendor selection (All with Shoppe reps) – Poster mock-up (Tom) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial Shoppe Around the Corner Expires: 10/5/2011 Authorized by:BE Publications The Shoppe Around the Corner Galleria Day September 18, p.m. Wine & Cheese Tasting Local Greendale High School Artists $5 for 4 tastes All proceeds going to the High School Music and Art Programs The Shoppe Around the Corner 5640 Parking St. in Greendale, WI.

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial August – Finalize and send posters to printer (Tom) – Check in with students (Rachel) – Wine tasting (Josh with Shoppe reps) – Finalize plans with Village (Tom) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial August (Cont.) – Prepare press release (Rachel) – Post event on community calendars (Rachel) – Contact Fox 6 Wake Up News (Josh) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 4-10 – Distribute posters (Tom) – Highlight event to walk in customers (Shoppe reps) – Event posted on Facebook, website, and newsletter (Tom and Rachel) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 4-10 (Cont.) – Draft all signs for event (Josh) – Meet with students at Shoppe (Rachel) – Check food order (Josh) – Submit press release (Rachel) – Air out tent (Josh and Tom) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September – Buy all supplies (Rachel and Tom) – Buy any food (Rachel and Tom) – Update webpage/Facebook (Tom) – Check on press release (Rachel) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September (Cont.) – Finalize and print any signs/ coupons for event (Josh) – **September 17, monitor weather. Declare rain date if needed (Josh)** – Meeting with employees to explain event (all) – Send out reminder (Rachel) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial Shoppe Around the Corner Expires: 10/5/2011 Authorized by:BE Publications Shoppe Around the Corner This certificate entitles: 10% Discount for one item Expires: 10/5/2011 Authorized by:BE Publications Gift Certificate

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 18 (25, for rain date)- All staff on duty – 8-10 AM Set up tent, tables, and garbage cans (all) Put out chalkboard (Tom) Put up signs (Rachel) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 18 (25, for rain date)- All staff on duty – AM Prep food and store (Rachel) Get ice (Tom) Chill drinks (Tom) Set up ice cooler (Tom) Update social media via ITouch (Josh) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 18 (25, for rain date)- All staff on duty – 11AM-12:30 PM Store opens PR staff around to promote event – 12:30 PM Food vendor arrives, greet with Jim and Cathy, help set up (Josh and Rachel) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 18 (25, for rain date)- All staff on duty – 1:00 PM Artists and musician arrive, greet with Jim and Cathy, help set up (Tom) Set up until 1:45 (All) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 18 (25, for rain date)- All staff on duty – 1:45 PM Man stations – Kiddy cocktails outside (Josh) – Inside (Rachel) – Outside (Tom) – Ticket and donation booth (2 interns; once it slows down, one intern will take pictures) Musician begins to play music Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 18 (25, for rain date)- All staff on duty – 2-5 PM Check with vendor, interns, artists, musicians throughout event (all) Keep track of money from tickets (Tom) Garbage patrol (all) – 4:20 PM Count money from donations (Tom) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 18 (25, for rain date)- All staff on duty – 4:30 PM Mini speech (Jim/Cathy, Josh) – 5:00 PM General Clean up (all) – 5:30 PM Takedown of big items (all) Final count of money (Tom and Rachel) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial September 19 – Send out thank you letters (Rachel) – Send donation (Jim & Cathy) – Evaluation and Feedback meeting (All) – Post pictures to site/Facebook (Tom) October 10, 2011 – Evaluation of Coupon return (All) Schedule

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial Final cost Money raised Attendance Coordination and organization of event Facebook and website comments & traffic Coupon return Evaluation

BE… Objective BE… Fundamental BE… Logistical BE… Planners BE… Evaluators BE… Financial (Printing and staffing costs accounted for in original budget) (Tent and tables from Shoppe) $200- Food and vendor $75- Plates/napkins/platters/ toothpicks $15- Garbage cans and bags $50- Fruit and ice $30- Coolers $40- Sprite/Grenadine $10- Green (NA) and red (A) tickets $80- Emergency fund _______________________________ $500 Total Expenses

BE Public Relations and Advertising (414) W State St. #3 Milwaukee, WI