1. Sample Planning + editorial calendar
2017 Share the love event
Sample Planning + editorial calendar
In the following slides you’ll find examples of how you could plan out your participation in the 2017 Share the Love Event.
This is provided purely as a guide, with important, fixed dates noted in green. You can plot out your own activities as you wish.
Remember: To earn funds through the Revenue Share, you must complete qualified activities during the length of the promotion.
To learn more about how, and to find the helpful resources mentioned in this calendar, visit the 2017 Share the Love Event toolkit at:

2. OCTOBER 2017 SUN MON TUE WED THUR FRI SAT 1 2 3 4
Share the Love Kick-Off Webinar 5 6 7 8 9 10 11 12 13 14 15 16 17
Internal Planning Meeting 18 19 20 21 22 23 24 25
3:30pm ET Share the Love Live Q&A 26
Reach out to Retailer(s) 27 28 30 31

3. NOVEMBER 2017 SUN MON TUE WED THUR FRI SAT 1 2
Meet with Retailer(s) to discuss plans 3 4 5 6 7 8
3:30pm ET Share the Love Live Q&A 9 10
Finalize communications calendar 11 12 13
Begin using mailer insert with all hard copy donation thank you letters 14
Send local press your Share the Love press release 15
Registration Deadline 16
Share the Love Launch Day – Send to all supporters and post on social media 17 18 19 20 21
Post on social media about Share the Love 22 23
Subaru staff to deliver/serve Thanksgiving meals; invite press to attend 24
Post on social about yesterday’s event 25 26 27 28
#GivingTuesday 29 30
Feature Share the Love in monthly newsletter

4. DECEMBER 2017 SUN MON TUE WED THUR FRI SAT 1 2
Feature Share the Love Event banner in local holiday parade 3
Social Posts of Yesterday’s Event 4
Launch blog post on website about Share the Love 5 6 7
Post on social media about Share the Love Event 8 9 10 11 12 13
3:30pm ET Share the Love Live Q&A 14 15
Contact press with custom media alert about “Stuff the Trunk” event 16
“Stuff the Trunk” event at Subaru Retailer 17 18
Drop by Subaru Retailer with donuts to say, “Thanks!” 19
Post on social media about Share the Love and Saturday’s event 20 21 22 23 24 25 26 27
Post on social media about Share the Love 28 29
Remind supporters it’s not too late to buy a Subaru 30 31

5. JANUARY 2018 SUN MON TUE WED THUR FRI SAT 1 2
Share the Love Event ends 3 4
Call Retailers to say, “Thanks!” 5 6 7 8 9 10
3:30pm ET Share the Love Live Q&A 11 12
Final Report due 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31