1. Mouser Proprietary and Confidential Mouser Electronics, NPI Focused Distribution The Newest Products for Your Newest Designs ®

2. Mouser Proprietary and Confidential MARKETING “Marketing” Covers Everything! All elements of Marketing are designed to create a hook for generating demand and increasing sales + Directing people to our Website. Advertising Promotions & Branding Catalog Technical Publications & NPI Internet Marketing & e-commerce Supplier Marketing & Supplier Business Development Business & Market Development Marketing

3. The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential EMEA by Numbers-end Q1 2015 “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” – Benjamin Franklin

4. The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential Direct Marketing -Increased budget, team & resources, adding local HTML specialist. -Focused Subscription Program -Leverage Suppliers co-op to attract more potential customers -Targeted Marketing -Technical Application / Technology Mailings Deeper Engagement with Key Suppliers -Strong Experienced team now in place -TI, ADI, TE, Freescale, Molex, Maxim Fairchild….. -More Engagement, More Creative Promotion, More NPI Activities 2014 EMEA Marketing Success Factors Public Relationship -PR Agent - Nick Foot expanding responsibilities -Increased Geography of PR’s -More technical articles & Advertorial links -Press Events Website Management -Web Mktg Manager in place -Deeper translation activites -Increased Google Paid Search Engine Budget and number of campaigns Educational Program -Joint TI’s University Analog Design program -Additional Sponsored Projects Advertising (Online & Print) -More local creative Branding campaign -Leverage publication resources for social media marketing Brand Awareness New Subscribers New Customers Events More regional Shows Electronica Increased number of technical Seminar supported events Additional resources to be added to grow local supplier / tech events

5. The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential EMEA Key Metrics Branding Mouser Customer Count Events Subscribers SEM 20132014Q1 2015 66,89483,88541,862 20132014Q1 2015 VisitorsLeadsVisitorsLeadsVisitorsLeads 150,0002,660238,00010,100756403684 20132014Q1 2015 PrintOnlinePrintOnlinePrintOnline 4,340,28018,865,0505,100,00019,500,0001,760,0006,700,000 Direct eMails Advertising 20132014Q1 2015 50,41375,596110,000 20132014Q1 2015 ImpressionsClicksImpressionsClicksImpressionsClicks 60,451,2561,030,742120,283,1781,918,270 26,355,143570,095 20132014Q1 2015 Reach (received) Open (U) % Click (U) % Reach (received) Open (U) % Click (U) % Reach (received) Open (U) % Click (U) % Mouser 565,32426.7%3.5%1,025,08326.0%2.9%541,36824.6%2.7% 3 rd Party 1,214,97214.5%1.5%2,691,20316.3%1.9%507,218 19.4% 2.3%

6. The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential EMEA Marketing Regional Overview – 2014-15

7. The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential Effect of a strong Dollar Sept 2014 Feb 2015 % Effect on $ sales $ Australian0.9340.778-17% Euro1.3131.134-14% Japanese Yen 0.00960.0084-12.5% British Pound1.661.543-7% Swiss Franc1.0881.059-3% Indian Rupee0.01650.0161-2.5% Chinese RMB0.1630.160-2% Sept 2014 Feb 2015 % Effect on $ sales

8. The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential

9. The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential Marketing Toolset: To find customers for New Products Social Media Print Ads Online Ads Tradeshows & Conferences Public Relations Inside Sales Promotions Supplier MicrositesCatalogs: Online, Mobile, and Print New Product Introduction & Spotlights eNewsletters and Direct Mail Paid Search / SEO Product/Application Technology Microsites New Customers

10. The Newest Products for Your Newest Designs ® Mouser Proprietary and Confidential New Product Introductions Application Guidance Target Vertical Markets Over 465,000 subscribers, 110k+ in EMEA 10.5M emails sent in 2014, 3M+ in EMEA Targeting: Design Engineers, R&D