1. E-Marketing
E-Commerce have not the relationship with customer but E-Marketing have relation with customer.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. Here are some of the types of E-Marketing used by Internet Marketers:
1. Marketing
2. Creating a website
3. Social Media Optimization
4. Pay-per-click advertising
5. Paid search engine listing
6. Blogging
7. Classified Advertising
8. Search Engine Marketing
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2. Meaning of e-marketing
Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.
Marketing plays a vital role (บทบาทที่บอกต่อ) in a business, the success of the company can be achieved through effective Marketing. It is important that Sales and Marketing team go hand in hand to achieve Sales goals. A marketer should know how to discover and develop marketing ideas for their business.
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3. Strength of e-marketing (by Pawoot.com)
Target have 225 countries and 104 language - The US State Department recognizes 194 countries
Can assess by tracking system
Low price & high value
Target was increasing
Complete in picture, sound and video
365 days and 24 hours
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4. Start with online marketing (by Pawoot.com)
Objectives
Target
Budget
Concept & Format
Strategy
Process
Assessment
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5. 1. Objective Brand Awareness & Engagement Customer Relation Management
Sale & Acquisition
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6. 2. Set Target Market Who What When Where Why How Reference:

7. 2. Kind of Target Market Specific Measurable Aggressive Reality Timing
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8. 3. Budget of advertising CPD : Cost per duration
CPM : Cost per Impression
CPC : Cost per Click
CPA : Cost per Action
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9. 4. Concept & Format Talk to your customers
find out what they want / don't want
The Power of Words
Disconnect to connect .. DTAC
Diesel Cam
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10. 4. Marketing 2.0 Permitted Customer-Centered
Personal Social Distributed
Relevant Innovative more effective
Less expensive more trusted
Higher ROI (Return On Investment)
86% of user not believe in what brand say
78% of user believe in other people say about brand
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11. 5. Strategy Online + Offline TV Radio Print Press Outdoor Others
Select the strategy
Select media and action
Competitive Strategic from Zocialrank.com
1. Marketing
2. Creating a website
3. Social Media Optimization
4. Pay-per-click advertising
5. Paid search engine listing
6. Blogging
7. Classified Advertising
8. Search Engine Marketing
Online + Offline TV
Radio
Print
Press
Outdoor
Others
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12. 6. Process Self, Team, Outsource Follow on action plan Action Checking
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13. 7. Assessment Transaction Feedback UIP, PV Member Subscription
Acquisition cost (การเข้าถือสิทธ์)
Click Through Rate
Impression
Services of Tracking System
Truehits.net
Stat.in.th
Google.com/analytics
Web.analytics.yahoo.com
Statcounter.com
Nedstat.com
Shinystat.com
Extremetracking.com
Addfreestats.com
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14. 7. Bit.ly paste Link efficiently is service of bit.ly Reference: