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#ATYC Ask The Young Cow www.youngcow.co.uk
What’s the difference between Marketing, Digital Marketing & Internet Marketing? www.youngcow.co.uk If you’re in a business, as the Owner, Marketing Manager, Sales or as part of the Marketing team, you will be familiar with these terms banded about, thrown at you and used as part of your push to increase awareness of your products and services, which will hopefully lead to increased sales. But the short of it is, what do these terms actually mean and how do they affect what you do?
Marketing… www.youngcow.co.uk The process of getting your value message out to your target audience, including research, price, placement and continual activity, offering a solution or igniting a passion for your potential customers, through the use of your products or services. Marketing as an overview should encompass a strategy, be value driven and results focused.
Digital Marketing, so what is it? www.youngcow.co.uk In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Examples include: Mobile: SMS Text marketing Adverts placed on mobile devices, through games that show ads, Clash of Clans, Snap Chat etc Electronic Billboards Supermarket Adboards / TV’s Web & Email Podcasting Webinars
Digital Marketing, so what is it? www.youngcow.co.uk
Internet Marketing, isn’t it the same as Digital? www.youngcow.co.uk Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Websites – Your own Video Marketing – YouTube Social Media – Facebook, Twitter, Google+ & LinkedIn etc Content Marketing / Blogging Document sharing sites SEO – Google Pay Per Click – Adwords Email Marketing – Optin, Auto responders Podcasting – Download to your mobile device or from a website Webinars – Hangouts and other live / past recorded videos / presentations Press Releases
Internet Marketing, isn’t it the same as Digital? www.youngcow.co.uk
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