1. Professional Communications
Communication Strategies &
Technical Writing:
Advertising,
Marketing, and
Propaganda Techniques
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Trade & Industrial Education

2. Marketing The act of buying or selling in a market.
Includes all of the activities involved in the transfer of goods from the producer or seller to the consumer or buyer:
Advertising
Shipping
Storing
Selling
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3. Advertising
The profession of planning, designing, and writing advertisements.
Calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
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4. Forms of Advertising Television Newspaper Internet Radio
Print/Billboards
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5. Advertising vs. Propaganda
Propaganda is generally an appeal to emotion, not intellect.
Advertising is governed by FTC regulations that require advertising to be truthful.
Both advertising and propaganda appeal to emotions.
Similar techniques are used in advertising and propaganda.
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6. Propaganda in Advertising
A form of communication that is aimed at influencing the attitude of a community toward some cause or position in order to benefit oneself
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Trade & Industrial Education

7. Propaganda Techniques
What are Propaganda Techniques?
Methods that advertisers use to further a cause - a political, commercial, religious, or civil cause.
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8. Propaganda Techniques
Why are they used?
To manipulate the readers' or viewers' reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way, often only giving one side of an argument or partial information.
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9. Advertising & Propaganda Techniques
Bandwagon
Persuading people to do something by letting them know others are doing it.
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10. Testimonial Using the words of a famous person to persuade.
Advertising & Propaganda Techniques
Testimonial
Using the words of a famous person to persuade.
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11. Advertising & Propaganda Techniques Transfer
Using the names or pictures of famous people but not using direct quotes.
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12. Repetition The product name is repeated at least four times.
Advertising & Propaganda Techniques
Repetition
The product name is repeated at least four times.
Repetition
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13. Advertising & Propaganda Techniques
Emotional Words
Words that will make you feel strongly about someone or something.
Emotional Words
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14. Advertising & Propaganda Techniques
Name Calling
This techniques consists of attaching a negative label to a person or a thing. People engage in this type of behavior when they are trying to avoid supporting their own opinion with facts Rather than explain what they believe in, they prefer to try to tear their opponent down.
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15. Which Technique is Used?
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16. Which Technique is Used?
commercial 1 commercial 2 commercial 3 commercial 4 commercial 5 commercial 6 commercial 7
ABC Security
Protecting those that matter most.
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