Presentation on theme: "Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used."— Presentation transcript:
Note for teachers: This presentation is designed to be used as part of a large group discussion regarding some of the propaganda techniques commonly used by advertisers. Each slide lists the technique followed by the definition of that technique. Each slide also contains some images that reflect the propaganda technique in practice. Please modify or replace the images if they are not appropriate, out of date, no longer relevant, or you have found better examples. Also, make sure to look at the additional information contained in the “notes” section on each slide.
Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not the intellect. It is not negative or positive. The purpose is to persuade. Propaganda
In advertising the purpose is to claim “superiority” in order to sell product. Weasel Words - modifiers that look substantial but are meaningless. Weasel Words: tackles, comforts, refreshes, fights, helps, virtually… Makes audience believe in something or want to do something. Characteristics of Propaganda