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(1) February 1, 2008 Bijoy G. Chatterjee Physicist Marketing Strategy Bijoy G Chatterjee National Semiconductor Corporation 408-721-2875

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Presentation on theme: "(1) February 1, 2008 Bijoy G. Chatterjee Physicist Marketing Strategy Bijoy G Chatterjee National Semiconductor Corporation 408-721-2875"— Presentation transcript:

1 (1) February 1, 2008 Bijoy G. Chatterjee Physicist Marketing Strategy Bijoy G Chatterjee National Semiconductor Corporation 408-721-2875 bijoy@nsc.com

2 (2) February 1, 2008 Bijoy G. Chatterjee Best buy Captures requirements Explains how systems work Utilizes Numerical methods and Software engineering Innovation team member Creates practical abstractions Physics Laws of Applies

3 (3) February 1, 2008 Bijoy G. Chatterjee A TRW Laboratory Sunnyvale, CA 1980-1995 Primary focus Surveillance systems 150 Engineers 50 PhDs 6 Physicists Mostly acquired from SLAC Shooting down missiles Powering electronics from a distance Communicating without detection Listening across the road Detecting environmental anomalies Stealth

4 (4) February 1, 2008 Bijoy G. Chatterjee National Semiconductor Corporation PowerWise Analog Semiconductor products 7000 employees US$2 Billion per year Efficient power management Signal acquisition & transmission Human systems interface Medical imaging Industrial systems & control Modeling and abstraction Thermal transients ESD mitigation

5 (5) February 1, 2008 Bijoy G. Chatterjee Product in demand A trusted team member Teaches how systems work Proficient in Numerical methods and Software engineering Curious about systems Creates usable abstractions Physics Laws of Knows


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