Presentation is loading. Please wait.

Presentation is loading. Please wait.

University of Palestine Nedaa S. Shaat 120060560.

Similar presentations


Presentation on theme: "University of Palestine Nedaa S. Shaat 120060560."— Presentation transcript:

1 University of Palestine Nedaa S. Shaat 120060560

2 Mazda Motor Corporation Founded: January 30, 1920 Main business lines: Manufacture and sale of passenger cars and commercial vehicles. Capital: ¥150,068,000,602 (as of March 31, 2008). Employees: 21,823 (unconsolidated, as of March 31, 2008) Logistic bases: 9 in Japan. Sales companies: 292 in Japan, 123 overseas.

3 Principal products Four-wheeled vehicles, gasoline reciprocating engines, diesel engines, rotary engines, automatic and manual transmissions for vehicles.

4 Growth MAZDA Aims to Achieve

5 VISION, MISSION & VALUE To create new value, excite and delight our customers through the best automotive products and services. With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations. We value integrity, customer focus, creativity, and efficient and nimble actions and respect highly motivated people and team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior rewards to all people associated with Mazda.

6 Brand Strategy By placing great importance on management strategy to strengthen the brand in world markets, Mazda has established itself ahead of other Japanese carmakers as a leading brand on the world stage. In order to communicate Mazda's unique value globally, Mazda established "World Wide Brand Positioning" (WWBP) in April 1998. Then, in February 1999, Mazda began fundamental development of the WWBP as the brand strategy, at the same time developing the current Mazda symbol and logo. All of Mazda's corporate activities are advancing in line with the WWBP, and Mazda's symbol and logo are prominently placed to catch the customers' eye. Through these initiatives, Mazda aims to establish a single, unique brand image throughout the world's markets. We will try to introduce Mazda's brand activities below.

7 Implementation of the brand strategy

8 Status of share owners

9 Effects of the financial crisis on the Mazda Motor Corporation The Mazda Motor Corp., the company stated it expects to report a net loss of 13 billion yen, while it expects a profit before a 52 billion yen during the same year by the economic crisis. The company now expects operating loss of registration of the value of 25 billion yen, while the operating profit of 90 billion yen during the last fiscal year.

10 MAZDA GLOBAL SITE


Download ppt "University of Palestine Nedaa S. Shaat 120060560."

Similar presentations


Ads by Google