1. Joanna Kane-Potaka Director, Strategic Marketing and Communication ICRISAT Smart Food At Indian Merchants Chamber 18 Nov 2015

2. ICRISAT’s Holistic approach agricultural R4D value chain

3. Good for you Good for the planet Good for small holder farmers Smart Food

4. Malnutrition of children < 5 years old 25% About ½ in Asia and 1/3 in Africa (World Health Organization) American Journal of Clinical Nutrition In most Western countries, diet related chronic diseases represent the single largest cause of illness and death.

5. DIABETIES IS ON THE RISE HEART PROBLEMS ARE HIGH DUE TO DIET OVERWEIGHT ISSUES ARE INCREASING IN DEVELOPED AND DEVELOPING COUNTRIES

6. Change in calorie contribution

7. Scaling up nutrition interventions Benefit : Cost 16:1 Research undertaking in 40 low and middle income countries (IFPRI, 2014)

8. Climate Smart crops are going to be critical By the 2030s approximately 40% of the land in sub-Saharan Africa will not be able to support the cultivation of maize. (World Bank 2013) Forecast a 20% reduction in rice yields in Asia per degree Celsius of temperature rise. (IRRI)

9. Good for you Good for the planet Good for small holder farmers Smart Food Millets

20. 1/3 of rice, maize and wheat growing areas have experienced a yield plateau or decrease

22. Good for you Good for the planet Good for small holder farmers Smart Food Legumes

23. The combination of pulses + cereals, provide protein comparable to that of meat or dairy foods but with zero cholesterol and low saturated fat content.

24. CHICKPEA Dietary calcium (49-53mg/100g) is equivalent to that in yogurt and close to milk

25. LOW WATER FOOTPRINT LOW CARBON FOOTPRINT

26. NATURALLY FERTILIZES THE SOIL – BY ADDING NITROGEN The production and application of nitrogen fertilizer accounted for up to 2/3 of the carbon footprint of each crop. ALSO pulses reduce the carbon footprint of other crops: When durum wheat was grown after a pulse crop, it had a carbon footprint that was 46% lower than if it was grown after spring wheat.

27. INCREASES SOIL MICRO-ORGANISMS Helps crops access nutrients Breaks disease, weed and insect cycles

28. MULTIPLE USES Food Feed Fuel Building material

29. Demand pull Awareness New image and ‘buzz’ Modern healthy convenience foods R&D along the value chain Policy support => Partners and funders Goals Smart Food Branded Communications

30. Smart Food Good for you Good for the planet Good for small holder farmers Thank you! ICRISAT is a member of the CGIAR Consortium