1. Robbery guideline consultation launch – stakeholder engagement & media reception 21 October 2014

2. Stakeholders A communication notice for use on intranets was sent to CPS, HMCTS, Judicial Office, ACPO, NOMS as well as via channels for magistrates and police. A notice also went to Law Society, Bar Council and MoJ who disseminate to 700+ contacts

3. Website The Council website had 1,289 average daily hits (unique visitors) in September There were 3,559 hits on the launch day This compares with 2,719 for the launch of the theft consultation and 3,017 for the launch of the sex offenders consultation

4. Media summary So far, 35 news items in total: 33 positive or neutral Wide mix of media: national, local, trade etc Messages widely replicated: –Psychological effect on victims –Use or threat of knives or guns –Widening of guideline scope –Consultation

5. Print media coverage

6. Broadcast coverage Interviews: –ITV Good Morning Britain –LBC breakfast and drivetime News bulletins –BBC Radio 4 (Today) –BBC Radio 2 –8 BBC regional radio stations, 3 others

7. Social media 49 tweets on day of launch and day after Reach of 200k followers