1. MICS4 Survey Design Workshop Multiple Indicator Cluster Surveys Survey Design Workshop Disseminating and Using MICS data

2. An effective dissemination strategy can play a crucial role in maximizing data use MICS4 Survey Design Workshop

3. Maximizing the use of MICS results to report on progress towards national goals and global commitments: MDGs, WFFC,CRC to update the situation analysis of children in the country to identify vulnerable groups and highlight disparities to stimulate positive competition (compare country to better- or worse-off neighbors or sub-national to national average)

4. MICS4 Survey Design Workshop to advocate for strengthening public policies and programmes in favor of children (evidence-based data) to mobilize stakeholders and stimulate national and local debates to facilitate additional in-depth analysis by academia and researchers Maximizing the use of MICS results

5. MICS4 Survey Design Workshop MICS dissemination action plan (Key areas to be addressed: 1 of 2) HOW TO: Create awareness about MICS and interest in MICS data prior to data release Organize national seminar – official release of final data Engage media and journalists Make MICS data widely available at the national, regional and international level …/2

6. MICS4 Survey Design Workshop MICS dissemination action plan (Key areas to be addressed: 2 of 2) Design and produce a MICS4 dissemination package for effective communication of findings to non-technical audiences Plan and conduct an effective distribution strategy for dissemination materials Evaluate dissemination activities and tools Overall, consider the web as an increasingly important dissemination medium

7. MICS4 Survey Design Workshop Target audiences at country level (1 of 2) At national level: –Ministries (both political and technical level) –Parliament –In-country international community –Civil society, including youth associations –Technical experts–universities/research centers –Mass media –Donors

8. MICS4 Survey Design Workshop At local level (using sub national level data): –Authorities –Civil society organizations –Mass-media Target audiences at country level (2 of 2)

9. MICS4 Survey Design Workshop Accessibility to MICS findings and micro data Printed and electronic copies of the final report Light version of the final report Micro level datasets CD ROM, flash drives Ready made presentations Website – national and regional Childinfo.org and MICS Compiler Online communities DevInfo 6.0 (e.g., DI Book; DI Analyser) Pocket card, factsheet, brochure, poster, etc.

10. MICS4 Survey Design Workshop Organizing live and/or remote presentations Launching of report –MICS video –Political leaders –Ministries –Partners in development –Media (TV, radio, print) –Ad-hoc presentations on specific results Thematic press releases Creating online communities to spread the word Organize webcasts, podcasts, etc. Participate in national/international thematic and/or expert conferences

11. MICS4 Survey Design Workshop MICS exercise does not end when the report is published …. Include dissemination in survey planning…and budget Involve communication officers Document/archive key steps of the survey with photos, videos, interviews, web pages, media articles, etc.; kindly share with NYHQ Plan for a MICS dissemination strategy right from the start (1 of 2)

12. MICS4 Survey Design Workshop Use new MICS logo Consult dissemination examples on www.childinfo.org http://www.childinfo.org/mics3_dissemination.htmlwww.childinfo.org http://www.childinfo.org/mics3_dissemination.html Contact UNICEF dissemination staff at HQ Plan for a MICS dissemination strategy right from the start (2 of 2)

13. MICS4 Survey Design Workshop Think of different communication tools/channels for different target groups Include as part of the Country Survey Plan Involve Steering Committee & communication experts Allocate adequate resources Document the whole MICS 4 process and kindly share with NYHQ A few tips for planning dissemination

14. MICS4 Survey Design Workshop A goal to reach…!

15. MICS4 Survey Design Workshop Contact information This presentation was prepared by: Daniel Vadnais, Communication Specialist, Statistics and Monitoring (dvadnais@unicef.org)dvadnais@unicef.org and Laxmi Venkatraman, Communication Officer, Statistics and Monitoring (lvenkatraman@unicef.org)lvenkatraman@unicef.org