1. slide 1 Working with JISC Rebecca Whitehead Press and PR Manager

2. Working with you Advice and guidance Maximising news stories Local and national news angle Our channels Timing slide 2

3. Channels and reach slide 3 JISC website 1,372 unique visitors to the website per day – 396 people visited the site on Christmas Day 2011 41,719 unique visitors to the website per month News 230 unique visitors to the news section per day 6,989 unique visitors to the news section per month JISCMail lists 3,589 subscribers to JISC Announce JISC Inform 8000 unique visitors month of launch, average page time 2m 14 sec

4. Blog 57 unique visitors to the blog section per day 1,738 unique visitors to the blog section per month Includes comments from: senior lecturers researchers course directors heads of University departments Twitter 10,772 twitter followers 1,321 visitors are redirected to the website from twitter per month Channels and reach slide 4

5. News release Is a starting point for a journalist Very unlikely to be used as youve written it Must to written from the customers perspective Needs expert quotes/ images/ human angle Bring the story to life Include in the notes to editors JISC digitisation programme boilerplate JISC programmer manager and press office contact details for more information Let us know slide 5

6. FreezeFrame project: What worked Planning period - at least eight weeks in advance of launch Clear and regular communication – working closely with project team Press day - inviting press to watch digitisation process and engage with the project Project spokespeople – availability for interview Well known supporters – Ranulph Fiennes, also available for interview Photography – wide selection of striking images for press use slide 6

7. Media coverage FreezeFrame generated 38 pieces of coverage: BBC News Online Homepage Sky News Online BBC Radio 4 Daily Telegraph The Times The Metro BBC Look East The Guardian slide 7

8. Media coverage slide 8

9. Checklist JISC logo on your webpage including hyperlink JISC quote within your news release Reference JISC-funded Boilerplate copy included in the Notes to Editors: JISCs Content Programme 2011-13 www.jisc.ac.uk/whatwedo/programmes/digitisation/content2011_2013.aspx aims to provide access to high quality and authoritative resources for teaching, learning and research by supporting digitisation of collections, the creation and embedding of Open Educational Resources and clustering of existing digital content. www.jisc.ac.uk/whatwedo/programmes/digitisation/content2011_2013.aspx Follow the programmes progress on Netvibes http://bit.ly/xfy1Qh and access JISC digital collections from the JISC Content portal at www.jisc-content.ac.uk.http://bit.ly/xfy1Qhwww.jisc-content.ac.uk Use #jisc on tweets slide 9

10. JISC press team contact details Rebecca Whitehead Press and PR manager Charlotte Covington Public relations officer Victoria Reeve Assistant public relations officer For all media enquiries contact press@jisc.ac.ukpress@jisc.ac.uk slide 10

11. © HEFCE 2012 The Higher Education Funding Council for England, on behalf of JISC, permits reuse of this presentation and its contents under the terms of the Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK England & Wales Licence. http://creativecommons.org/licenses/by-nc-nd/2.0/uk slide 11