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1 CASE STUDY: SARC Campaign & Launch “Since we launched our new community outreach campaign, we have seen a sharp increase in new referrals seeking our.

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Presentation on theme: "1 CASE STUDY: SARC Campaign & Launch “Since we launched our new community outreach campaign, we have seen a sharp increase in new referrals seeking our."— Presentation transcript:

1 1 CASE STUDY: SARC Campaign & Launch “Since we launched our new community outreach campaign, we have seen a sharp increase in new referrals seeking our help. To say the number of people coming to the SARC has doubled is likely an underestimate. The SARC is now able to provide much-needed assistance and treatment to many more people than before.” Jools James-Kempshall SARC Manager

2 2 Strategic Thinking We provided: Help & advice in completing grant submission to secure public & private funding Development of a communications strategy & programme Identification of target audiences & key messages Identification & enlistment of influential stakeholders

3 3 Creative Campaign We developed: Re-branding & creation of new identity Targeted posters and flyers campaign Interactive web site Core communications tools, including PowerPoint & MSWord templates (e.g. Letters, releases, etc.)

4 4 PR Campaign We also Developed: Speakers bureau Educational programmes On going media outreach News, statistics, cases, expert insights Outreach strategy for hard to reach communities Sponsorship programmes Engagement of local communities

5 5 Launch Event A round table discussion with leaders & stakeholders Invitations Outreach letters, etc. MP, Bishop, Police Head, MoD Family Welfare, et al Presentation PowerPoint content & design Served as host or “MC” Explained campaign materials Led plea for more community help Helped the SARC Become more professional and polished Be better appreciated

6 6 Community Involvement How the community helps Print & display posters Print & distribute flyers Sponsor beer mats Serve on steering committee In-kind service donations Publish stats & announcements Host awareness-education events with SARC Print stories & features in publications Interview on radio / TV during critical times

7 7 Measurable Results Campaign success includes 100% increase in victims coming forward to SARC Significantly raised awareness of SARC within local community Local Press/ TV/ Radio coverage Community support – displaying and distributing material Place on regional steering committee Successful engagement of hard to reach communities Pledges of sponsorship from local business In-kind service donations – from free taxis to press releases

8 8 A Quick Word About Chameleon Chameleon have more than 20 years experience across diverse sectors Experience in your field – including healthcare, police, special needs & Home Office programmes The top people are involved daily with your programme Proven offering of PR, design, public affairs, community relations, creative campaigns, websites/new media, exhibitions EXCELLENCE & VALUE

9 9 Let us help you succeed Please contact us to discuss your requirements Stuart Watson 34 The Crescent, Salford, Manchester M5 4PF Telephone: Website:


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