1. NATO PDD Activity With special regard on PfP Trust Fund project Zsolt Rabai, NATO HQ PDD Coordinator for the West Balkans

2. NATO PDD Activity Concept – from Info & Press toward PDD PDD Larger target audience Not only sending info but working together Structure Media Outreach & NATO (special targets) Scientific cooperation Publications

3. NATO PDD Activity Key players Secretary General & Spokesman Senior Officials & IO’s Nations Coordination of messages and activities!!! Political leadership and engagement is needed!! Does the management discuss communication needs when dealing with an issue?

4. NATO PDD Activity Core message Press lines Q&A Fact sheet

5. NATO PDD Activity Continuous Transforming but old perception Image & political situation Transatlantic link Operations Need of public support Negative perception in the Islamic world Events (e.g. Summit & transatlantic link etc.) Projects (e.g. PfP Trust Fund etc.)

6. PfP Trust Fund Communication Highlights Limited human and financial resources Integrated into NATO’s main communication activities Active participation of PASP is crucial Regularity and timing Budget

7. PfP Trust Fund Communication Public Opinion environment Public opinion supports PfP membership but … Public does not trust NATO and PfP Destruction of land mines = becoming weaker = frustration

8. PfP Trust Fund Communication Core message NATO cares about the Balkan security NATO helps S&M create a trustful atmosphere

9. PfP Trust Fund Communication Internal Target Audience NATO staff National Delegations CPE’s Tools Cascading information Briefings Briefing for the briefers Direct mail

10. PfP Trust Fund Communication Target audience NATO countries Journalists accredited in Brussels & in Belgrade Opinion formers on the electronic address list Parliamentarians /NAPA Tools Direct mail Briefings Conferences, seminars Website Visits on site

11. PfP Trust Fund Communication Target audience in S&M Journalists NGO & think tank leaders Academics MP’s Senior civil servants Senior military officers Politically active youth Tools Same as before plus… Presentation materials for briefers Speaker tours Publication pack for NATO Dep.Lib. plus University Libraries, Media Center etc.

12. PfP Trust Fund Communication NO SUCCESS WITHOUT STRONG COOPERATION WITH THE HOST NATION!!!!