1. Consumer magazine of the year

2. 371, 548 Monthly Monthly Core target 18 - 25 male Core target 18 - 25 male Launched 1994 Launched 1994

3. The most influential magazine of the 90’s - Sunday Times Cutting edge Cutting edge Out spoken Out spoken Unpredictable Unpredictable Exciting Exciting Entertaining Entertaining

4. Mix of entertainment Led features Book reviews Book reviews Music Music Clubs Clubs Fashion Fashion

5. 2,192,000 Readers Opinionated Opinionated Knowledgeable Knowledgeable Maverick Maverick Differentiates him from the ‘Guide me’ crowd Differentiates him from the ‘Guide me’ crowd Entertainment Entertainment Music Music Clubs Clubs Films Films Women Women Fashion Fashion

6. loaded magazine online.com

7. Targeting 18-34 male Targeting 18-34 male Bring loaded to your computer at home or at work Bring loaded to your computer at home or at work.com

8. Page Impressions Unique impressions.com Updated Monthly 800,000 new logons each month 6.5 million hits a month

9. The complete seasons guide to fashion loaded FASHION

10. 278,568 Bi annual (6 months shelf life ) Bi annual (6 months shelf life ) Core target 18 - 35 men Core target 18 - 35 men 97% male readership 97% male readership Readers

11. Bringing you the hottest fashion from the catwalk to high street Inspiration Inspiration Direction Direction The complete reference guide for the next six months The complete reference guide for the next six months

12. 50% do not buy any other fashion magazine Style leaders Style leaders Opinion formers Opinion formers Early adopters Early adopters

13. 278,568 Enjoys Money, entertainment, women & most of all style Enjoys Money, entertainment, women & most of all style They are very high fashion spenders They are very high fashion spenders On average they spend 400 on toiletries On average they spend 400 on toiletries Readers

14. Love your label Interviews & Reviews Paul smith Paul smith YMC YMC Duffer Duffer Hair styling Hair styling Grooming Grooming Featured Brands Armani, Versace, Boss Ralph Lauren. Kenzo, Ben Sherman,D&G Stone Island, Boxfresh, Duck & Cover,

15. Launch of the year 1999

16. 90,555 Launched 1999 Launched 1999 Monthly Monthly Core target 25 - 40 male Core target 25 - 40 male

17. A modern vision of Success, Career & relationships Energetic Energetic Optimistic Optimistic Entertaining Entertaining Genuinely Fresh Genuinely Fresh

18. Reflects their changing lifestyle Reflects their changing lifestyle It’s a magazine for men who have grown out of the existing men’s titles. It’s a magazine for men who have grown out of the existing men’s titles. A Grown up magazine for a grown up reader. A Grown up magazine for a grown up reader.

19. 414,000 Focused Focused Successful Successful independent independent motivated motivated Readers

20. Lust for life He has reached the most rewarding & exciting period of his life. He has reached the most rewarding & exciting period of his life. Enjoys entertaining at home or restaurants. Enjoys entertaining at home or restaurants. He knows the fun isn’t over! He knows the fun isn’t over!

21. Fragrance Market Report

22. There's a definite among young men towards designer products Cosmetic & fragrances market will grow to 1.37 billion by the year 2003 Cosmetic & fragrances market will grow to 1.37 billion by the year 2003 Mens fragrances expected sales growth of 10 - 15 % in 1999 Mens fragrances expected sales growth of 10 - 15 % in 1999 Male fragrances increase Male fragrances increase 1995 216.0 million 1999 224.0 million

23. Forecast 1999 - 2003 Male fragrance (millions) 19992000 2001 2002 2003 226m 223m 225m 227m230m 226m 223m 225m 227m230m

24. Top five advertisers male fragrances 1)Brut Aquatonic 2)Old spice,white water 3)Lanvin L’Homme 4)Ralph Lauren,polo sport 5)Alfred Dunhill 1997 to 1998 £3,280,000 £1,508,000 £799,000 £619,000 £522,000

25. Financial Results Faberge Brut Faberge Brut 298.8m Sales 298.8m reported pre-tax profits of £38.2m Channel Channel £80.6m Turnover £80.6m reported pre -tax profits of £4.6m Calvin Klein Calvin Klein £34.9m Turnover £34.9m reported profits £5.4m