Presentation on theme: "Only Lifestyle Magazine on Cricket Who reads Cricket Today? Liberal, enlightened, well- heeled, affluent youth with action and adventure in his blood."— Presentation transcript:
Only Lifestyle Magazine on Cricket Who reads Cricket Today? Liberal, enlightened, well- heeled, affluent youth with action and adventure in his blood with a spirit of a winner and stamina of a player who seeks to be better informed sophisticated, smart, widely traveled has a point of view about sports young and the upwardly mobile in their 20s and 30s And also those in their forties who have already arrived at a comfortable station in life We sell 120000 copies every month
Contents of the Magazine Business of cricket Politics of cricket Bollywood and Cricket Fashion and Cricket Fitness and Cricket Relationships of Cricket Travel and Cricket Money matters of Cricket Gadgets-Cricketers love Automobiles- Cricketers own Career in Cricket All produced in a style that seeks to inform, enlighten and entertain.
Cricket Today Reader - Approx 70% of the readers are in the Age group of 12-30 years - About 55% Cricket Today readers are graduates and post graduates - 87% have food in the restaurant at least twice in a week - 48% of the people have traveled abroad - 80% of the respondents own a vehicle - 70% of the readers are from the top/middle management of the corporate world. - 95% of the readers have high propensity to spend on luxury, sports and holidays
Innovations possible with Cricket Today A. Trading Cards -These cards can be branded and customized for your brand -Both sides of the card can have your logos - The colors of the cards as well as the detailing can be as per mutual agreement - These can be used in various consumer schemes.
Another option of Trading Cards -The trading / trump cards can also be created in this way - i.e. on one side we can have the real picture of the cricketer and the reverse can have a caricatured image of the same player. - Again both sides can be branded and customised as per mutual consent.
B. Sponsored player booklet - A 16 page A 5 size booklet on the selected players profile - Both the cover as well as the inside pages can be branded for your product - Can be distributed with our magazine and can also form a part of your consumer schemes
C. Itinerary Card - The complete Itinerary of the IPL can be recreated in a card style - On one side it can have an interesting cricketing picture and the other side can have the detailed itinerary - This can also be created for specific team match itineraries - Both sides can be branded and customized for your product.
D. Sponsored IPL Calendar -Again the IPL calendar which can be branded for you. - Can be either team specific or can cover the entire IPL season.
E. Caricatured Cricketer Calendar - With the cricket season hot, we can create specific interesting products such as this.
F. Caricatured Cricketer Autograph Diary - A complete cricketer guide with his autographs and detailed profile. - Can have your branding in the form of the strip - Again can be distributed either with our magazine or under your various consumer schemes.
G. Sponsored Autographed Paper Bat - A paper bat which is a compilation of the autographs of the known cricketers. - Both sides of the bat can have your branding - The bat can also be used as a book mark and is a keep safe goody.
H. Customised Sponsored Feature - A column within the magazine which can be created as per mutual consent - It can be branded and done up in your product colours