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Only Lifestyle Magazine on Cricket Who reads Cricket Today? Liberal, enlightened, well- heeled, affluent youth with action and adventure in his blood.

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Presentation on theme: "Only Lifestyle Magazine on Cricket Who reads Cricket Today? Liberal, enlightened, well- heeled, affluent youth with action and adventure in his blood."— Presentation transcript:

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2 Only Lifestyle Magazine on Cricket Who reads Cricket Today? Liberal, enlightened, well- heeled, affluent youth with action and adventure in his blood with a spirit of a winner and stamina of a player who seeks to be better informed sophisticated, smart, widely traveled has a point of view about sports young and the upwardly mobile in their 20s and 30s And also those in their forties who have already arrived at a comfortable station in life We sell copies every month

3 Contents of the Magazine Business of cricket Politics of cricket Bollywood and Cricket Fashion and Cricket Fitness and Cricket Relationships of Cricket Travel and Cricket Money matters of Cricket Gadgets-Cricketers love Automobiles- Cricketers own Career in Cricket All produced in a style that seeks to inform, enlighten and entertain.

4 Cricket Today Reader - Approx 70% of the readers are in the Age group of years - About 55% Cricket Today readers are graduates and post graduates - 87% have food in the restaurant at least twice in a week - 48% of the people have traveled abroad - 80% of the respondents own a vehicle - 70% of the readers are from the top/middle management of the corporate world. - 95% of the readers have high propensity to spend on luxury, sports and holidays

5 Innovations possible with Cricket Today A. Trading Cards -These cards can be branded and customized for your brand -Both sides of the card can have your logos - The colors of the cards as well as the detailing can be as per mutual agreement - These can be used in various consumer schemes.

6 Another option of Trading Cards -The trading / trump cards can also be created in this way - i.e. on one side we can have the real picture of the cricketer and the reverse can have a caricatured image of the same player. - Again both sides can be branded and customised as per mutual consent.

7 B. Sponsored player booklet - A 16 page A 5 size booklet on the selected players profile - Both the cover as well as the inside pages can be branded for your product - Can be distributed with our magazine and can also form a part of your consumer schemes

8 C. Itinerary Card - The complete Itinerary of the IPL can be recreated in a card style - On one side it can have an interesting cricketing picture and the other side can have the detailed itinerary - This can also be created for specific team match itineraries - Both sides can be branded and customized for your product.

9 D. Sponsored IPL Calendar -Again the IPL calendar which can be branded for you. - Can be either team specific or can cover the entire IPL season.

10 E. Caricatured Cricketer Calendar - With the cricket season hot, we can create specific interesting products such as this.

11 F. Caricatured Cricketer Autograph Diary - A complete cricketer guide with his autographs and detailed profile. - Can have your branding in the form of the strip - Again can be distributed either with our magazine or under your various consumer schemes.

12 G. Sponsored Autographed Paper Bat - A paper bat which is a compilation of the autographs of the known cricketers. - Both sides of the bat can have your branding - The bat can also be used as a book mark and is a keep safe goody.

13 H. Customised Sponsored Feature - A column within the magazine which can be created as per mutual consent - It can be branded and done up in your product colours

14 THANK YOU!!


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