Presentation on theme: "Advertising Media Information 2015. Why Advertise with Moneywise? Moneywise makes the association between money and lifestyle as most key financial."— Presentation transcript:
Why Advertise with Moneywise? Moneywise makes the association between money and lifestyle as most key financial decisions are first driven by lifestyle changes. Moneywise is focused on helping consumers make responsible financial decisions through the in-house produced editorial & video content, financial guides, calculators and comparison services. The website also has a social environment in which users are able to engage and comment on news, articles, stories, blogs, polls, etc. This allows the advertiser an opportunity to be front of mind while users are actively researching financial products In this presentation Moneywise Magazine Top line site information & audience demographics Standard media options (Display, Email) High impact opportunities (Moneywise TV, Category Sponsorship)
Moneywise Magazine Britain’s best selling personal finance magazine. Bought and read by people proactively looking to make decisions on which financial products to buy. Monthly readership of 75,000 (source: NRS Dec 2011) ABC circulation of 12,635 (Jan-Dec 2012) Over 80% is mailed directly to readers. Outsells nearest competitor by 2:1 Subscription offers sent to 1M+ people each year.
Advertising Opportunities Display Advertising Double Page Spread Full Page Half Page Quarter Page Strip Other Options Supplement Feature Sponsorship Barn door/Gatefold Loose Inserts/Stitched Inserts/Bound Inserts Special Positions Inside Front Cover Inside Back Cover Outside Back Cover Front Half Right Hand Advertorial
www.moneywise.co.uk Site Information & Audience Demographics Core Audience ABC1 52% Male | 48% Female Average age 45 yrs old Av. income £36,000 a year 950,453 Page Impressions 460,086 Unique Users Moneywise.co.uk
Category Sponsorship Category sponsorship provides exclusivity to advertisers and better engagement with users. A winning sponsor is entitled to: All media formats within a section 728x90 Leaderboard 300x250 MPU 160 x600 Sky In Addition to this: Moneywise is able to target related product services, details pages, guides and video content Section Takeovers are also available
www.moneywise.co.uk Email Advertising Moneywise Newsletter 3 x P/F Broadcasts p.w. 1x Investment Newsletter p.w. Received by145,000 opted in users Typical open rate 20% Advertiser entitled to 300x250 static GIF banner (Ask about themed newsletters) Stand Alone Email 1 Broadcast per week Typical open rate 18% Average CTR 3% Advertiser entitled to main body copy (HTML + Text) & Subject
www.moneywise.co.uk Bespoke Video Sponsor Branding on Intro of show credits Sponsorship of Moneywise Newsletter, promoting the video Pre-roll Ads Run across Moneywise IPTV content for the month (circa 40,000 views) Typical campaign CTR 2.4% Exclusively run Ad formats within TV channel Sponsorship
Summary Moneywise is a strong brand with over 24 years personal finance experience. Engaging and loyal audience who value the brand and content. A range of advertising and sponsorship opportunities provided. Cross platform advertising and other opportunities available.
www.moneywise.co.uk Sales Enquiries: Chris Sorrell (firstname.lastname@example.org)email@example.com Kristian Libetta (firstname.lastname@example.org)email@example.com General Enquiries: Le Fras Strydom (firstname.lastname@example.org)email@example.com Kirils Terehov (firstname.lastname@example.org)email@example.com Phone No: 020 7680 3600 Contact Details