1. Building on success in a saturated market Montana Jack’s

2. Over 70% of Missoula adults say they are likely to visit a restaurant during the coming year. Base: Adults in Missoula NDM (157,544). Source: 1999 PMR Study 42,300 110,655

3. There are more restaurants in Missoula than ever before. 167 Restaurants are listed in the Quest Yellow pages just for Missoula 222 Restaurants if you include the Bitterroot Valley 47 Casinos

4. The Missoulian can help you: Grow your market share and stand out from the clutter. Reach your targeted audience in the most cost effective way. Achieve top of mind awareness. Enhance your radio buy with strong cpm and targeted ad programs.

5. Among weekday morning radio listeners, 72% also read the Missoulian over five weekdays. Base: Adults in Missoula NDM (127,500). Source: 2001 Missoula Market Study, Conducted by Belden Associates. The Radio Market is Highly Fragmented

6. Base: Adults in Missoula NDM (127,500). Source: 2001 Missoula Market Study, Conducted by Belden Associates. 69,100 60,200 78,700 88,800 88,700 72,500 91,800 98,200 The Missoulian reaches up to 98,000 adults over one week.

7. Missoula adults rely on the Missoulian when looking for information on restaurants. Base: Adults in Missoula NDM (157,544). Source: 1999 PMR Study

8. Adults planning to visit a restaurant have read the Missoulian in the last week. Base: Adults in Missoula NDM likely to visit a restaurant in the next 12 months (110,655). Source: 1999 PMR Study 83,375

9. Frequent, targeted reach doesn’t have to tax your advertising budget. The Missoulian’s Business Builder Program yields 1.9 million exposures over the course of one month at a cpm of.023 of a cent.

10. The Entertainer is a powerful publication which can focus your message during the weekend. Entertainer reaches over 32,000 households. Additional 5,000 distributed to neighborhood racks with a 70% pick-up rate. That’s over 74,000 readers per issue.

11. Montana Jack’s Utilize the Missoulian to build top of mind awareness and increase consumer loyalty. Reach adults when they are planning to eat out. Reach the Missoula market in the most cost effective way to increase your market share.