Reader profile He is a male, 15-21. He lives in a town or city and is still in some form of education. He enjoys going out and listening to music with friends at concerts, bars etc. He takes an interest in the world around him including news, women and friends. He is currently employed part time, maybe by Sainsbury’s, Tesco’s, B&Q or other big chain stores. He always goes on about not being mainstream and not following the crowd. He goes to festivals every year like Reading, Glastonbury and Womad. He likes to relax with music and he is one of those people with a unique I-Pod. Basically an Indie.
Ideas for article Band interview Concert information Music News
Brand Identity My logo will be very noticeable on the shelf so that it is easy to remember This will boost sales and recognition It should give me regular buyers too
USP The unique selling point will be that it is made for students, by a student Too often music magazines are made by people in their 40’s and not up to date or realist By being made by a teenager, it should be more realist and easier to sell Teenagers and students will hopefully relate to the writer as they are the same age and make them want to read the magazine again