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Media Kit February 2015. About Me Basics ABOUT ME I’m Katie. I’m a nearly thirty-something living in Chicago. I’m a public relations executive and have.

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Presentation on theme: "Media Kit February 2015. About Me Basics ABOUT ME I’m Katie. I’m a nearly thirty-something living in Chicago. I’m a public relations executive and have."— Presentation transcript:

1 Media Kit February 2015

2 About Me Basics

3 ABOUT ME I’m Katie. I’m a nearly thirty-something living in Chicago. I’m a public relations executive and have represented national restaurant brands, universities and corporations over the past five years. When I’m not working, I’m always on the go. Whether in a cozy wine bar down the street or an eclectic coffee shop along the Seine, I love experiencing new places, meeting new people and making lifelong memories.

4 Mission Statement: Thirty Somewhere explores all there is to discover in our small little world, and I'm happy to take you along for the ride. Objective: To introduce trendsetting millennials to insider-inspired, highly curated travel destinations and experiences. Audience: Young female professionals, tending to be early adopters, who value word-of-mouth recommendations and tips. ThirtySomewhere.com Launched February 2015 BLOG BASICS

5 What to Expect from Thirty Somewhere: It’s been said: your thirties blow twenty-something away. A growing handle on career direction? Check. A social calendar that doesn't include play dates? Check for now. And a taste for new adventures, with a bank account that (almost) accommodates? Double check. So I thought, why not take advantage of this splendid time in life and spend it… somewhere. Anywhere. Traveling. Seeing. Doing. Tasting. Living. Sharing. Laughing. Learning. Thirty Somewhere explores all there is to discover in our small little world, and I'm happy to take you along for the ride.

6 Content Strategy Social Media

7 Planned Content Topic Pillars Destinations Feature-length articles featuring a local perspective on top tourist destinations Destinations Feature-length articles featuring a local perspective on top tourist destinations Style Fashion and beauty-related ideas with a lens for today’s chic jetsetter Style Fashion and beauty-related ideas with a lens for today’s chic jetsetter Insider Tips Reviews, trend alerts and tips on top destinations, experiences and travel products Insider Tips Reviews, trend alerts and tips on top destinations, experiences and travel products Food & Drink Restaurant reviews and destination- inspired food and cocktail recipes Food & Drink Restaurant reviews and destination- inspired food and cocktail recipes Lifestyle An eclectic mix of tips, reviews and ideas to elevate home life and inspire creativity Lifestyle An eclectic mix of tips, reviews and ideas to elevate home life and inspire creativity Planned content is developed in advance based on an even distribution of timely, relevant posts across topic pillars. MONTHLY POSTS

8 Feature Content Seasonal A selection of seasonally relevant travel-related news and tips to localize trends and apply to reader’s lifestyle Seasonal A selection of seasonally relevant travel-related news and tips to localize trends and apply to reader’s lifestyle Guest Columns Travel content curated from brands, lifestyle personalities and personal connections, including destination and lifestyle features Guest Columns Travel content curated from brands, lifestyle personalities and personal connections, including destination and lifestyle features News Engine Ongoing monitoring for today’s top travel news, including great deals, hot locations and noteworthy news articles News Engine Ongoing monitoring for today’s top travel news, including great deals, hot locations and noteworthy news articles A mix of opportunistic and pre-planned stories curated from a variety of trendsetting travel sources. FEATURES

9 Thirty Somewhere prides itself as a reliable and highly authentic resource for today’s young travel enthusiasts. With this in mind, I owe it to my readers not to recommend anything I haven’t experienced firsthand. All shared destinations, experiences, brands and products are fully vetted and approved by Thirty Somewhere or its trusted content contributors. I value working with top-tier, trendsetting brands and places. If you think your brand is a good fit for my audience, please contact me and I’ll happily consider you for applicable review and/or advertising opportunities. Please reach out for more information. REVIEWS/ADS

10 METRICS Thirty Somewhere was online as of January 10, The site officially launched on February 1, Prior to launch, Thirty Somewhere generated more than 1,000 page views between January 10, 2015 – January 31, Thirty Somewhere attracts a millennial audience, with ore than 60 percent of visitors between the ages of 18–34.

11 Thirty Somewhere social channels amplify blog posts, share original content and further grow an engaged fan base. SOCIAL

12 Contact Information

13 ThirtySomewhere.com (launched February 2015!) Twitter Twitter | Facebook | Instagram | PinterestFacebook Instagram Pinterest For more information or to submit a product review/advertising request, please contact Katie Pearson at Happy exploring! CONTACT


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