1. MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 The best of long-wear and comfort Perfection on skin Matte complexion, no powdery effect Finding the right shade 24h of long-wear perfection and divine comfort Full, retouch-free coverage Shine-free, velvety-smooth complexion Now available in 18 shades INTRODUCE TEINT IDOLE ULTRA 24H TO YOUR CUSTOMER HOW TO INTRODUCE THE TEXTURE & TECHNOLOGY Catch Phrase WEAR & COMFORT RETOUCH-FREE DIVINE PERFECTION 24 hours of long-wear and comfort. Divine. 8 years of research - a long-wear breakthrough: The star foundation for over 15 years - now 24 hours of divine perfection. 24 hour divine comfort: a new ultra-comfortable texture. Blends effortlessly. 24 hour retouch-free wear: a flawless, even complexion. Velvety-smooth, shine- free. Now available in 18 shades. Present TEINT IDOLE ULTRA 24H to your customer by using the key words to describe it Test a drop of Teint Idole Ultra on the customer’s hand Invite her to blend it in on her hand with quick, circular movements Use the key world to explain the make-up result Invite your customer to try the new formula on her face New TEINT IDOLE ULTRA 24H RESULTS. KEY WORDSCUSTOMER CONCERNS Teint Idole Ultra Customer : Since you already use Teint Idole Ultra, so you will love the new Teint Idole Ultra! A very light texture which leaves a perfect matt finish but without a mask effect. Its excellent long lasting ability gives your skin 24 hs of perfection and comfort! New customer: Lancôme reinvents long lasting to give you 24 hs of make up perfection without retouching. Incredible comfort and an easy application as never see before with a matt finish ideal for your skin. Allow me to show you on your skin

2. MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 Soft Pigments EternalSoft Polymer Perlite & Silica Two of the most absorbing charges ever used in a foundation. TECHNOLOGY BENEFITS 10% Comfort Agents Maximized resistance to sebum = wear Maximized affinity with skin = comfort Increase the feeling of freshness and comfort when applied Maximized skin affinity due to laminated acid-coated pigments that are extremely close to skin’s chemical structure 24 hours of divine comfort ETERNALSOFT TECHNOLOGY 24 hour retouch-free wear TEINT IDOLE ULTRA 24H VS TEINT IDOLE ULTRA AND TEINT MIRACLE TEINT IDOLE ULTRA NEW TEINT IDOLE ULTRA TEINT MIRACLE CUSTOMER LOOKING FOR WEAR & COMFORT The best of LONG-WEAR PERFECTION & COMFORT BARE SKIN PERFECTION & NATURAL LIGHT KEY WORDS -Divine hold -14 hours of comfort - SPF 10 -24h of long-wear perfection -Full, retouch-free coverage -24 hours of divine comfort -SPF 15 [SPF 5 for ethnic shades] -Bare skin perfection -Aura / natural light TECHNOLOG Y COLORKEEPER Pigments SOFT LIQUID Powders ETERNALSOFTAURA-INSIDE MAKE UP RESULT FLAWLESSLY UNIFIED, SHINE-FREE COMPLEXION, VELVETY-SMOOTH FINISH ENHANCED, LUMINOUS COMPLEXION A unique, double structured polymer: Hydrocarbon for comfort & Silicone for wear

3. MAKE-UP | LAUNCH CALENDAR JAN/ FEV/ MAR/ APR 2012 TEINT IDOLE ULTRA 24H SHADES [same shade classification for TEINT MIRACLE] APPLICATION 1. Prepare your skin with Génifique (in addition to your daily skin care ritual) 2. Dispense a drop of TEINT IDOLE ULTRA 24H on your hand and apply to the face with a brush. Start in the center and work towards the outside of the face. Blend. Avoid applying too much product. Apply using quick strokes for a perfect make up result with no mask effect. 3. Gently dab a small amount of EFFACERNES LONGUE TENUE onto dark or red areas with your fingers. Blend with a foundation brush. Use on localized imperfections after applying your foundation for perfect coverage with no streaking. 4. Finish make-up with a touch of color on the cheeks using BLUSH SUBTIL. PREPARECONCEALUNIFYENHANCE TEINT IDOLE ULTRA 24H ROUTINE GÉNIFIQUE EFFACERNES LONGUE TENUE TEINT IDOLE ULTRA 24H BLUSH SUBTIL Youth Activator +++