2 True Touch Complexion Products What is your coverage preference?
3 Helpful Makeup Application Tips • Remember: light brings forward, dark takes back.• Shading creates illusion in evening makeup, optimizing features.• Blending is very important in creating a natural appearance. Blending is effortless with True Touch.• Always use concealer to help disguise imperfections or dark under- eye circles.• Contouring is using a darker shade of foundation, blusher, brunette brow liner or concealer to help correct, contour, or define the shape of the face, nose, eyes, and cheekbones.• Highlighting is using a lighter shade of eye shadow, blusher, or concealer to enhance and bring forward cheeks, eyes, and brow- bone area.
4 Helpful Makeup Application Tips (cont.) • To enhance the wear of your eyeliner, lightly dust over lined area with a similar color eye shadow using an angled brush.• To create a timeless look, go for dramatic eyes or lips, but not both.• Apply Foundation Primer to eyelids prior to applying eye shadow to help beautify and extend color.• Finding the correct foundation is most important. After that, warm or cool doesn’t matter. Just don’t blend warm and cool colors in the same makeup application.• Try applying concealer under eyes after applying foundation, and blend well.
5 Solving the Most Common Beauty Issues Issue: Little or no definition to cheekbones• Solution: Apply darker cheek color to hollow of cheeks to slim them.• Add lighter blush shade along top of cheekbone. Apply lighter blush in circular motion to apples of cheeks while smiling to create a youthful flush.Issue: Thin or gaunt-looking cheeks• Solution: Use a lighter cheek color along top of cheekbone and apply to apples of cheeks while smiling to create a plumper, younger look. Do not contour hollows of cheeks.Issue: Jawline too wide or strong• Solution: Apply darker shade blush, foundation, brunette brow liner, or concealer along the outside bottom of jawline, blend in well, and lightly re-apply the True Touch Foundation of your choice.
6 Solving the Most Common Beauty Issues (cont.) Issue: Nose too broad• Solution: Apply darker shade blush, foundation, brunette brow liner, or concealer color along each side of the bridge of the nose, blend in well, and lightly re-apply your favorite True Touch Foundation.Issue: Nose too short• Solution: Apply lighter shade of foundation along the length of the bridge of nose, and blend in.Issue: Nose too long• Solution: Apply darker foundation, brunette brow liner, or concealer to the tip of the nose and blend in well. Lightly re-apply your favorite True Touch Foundation.
7 About Eyes For wider, more open eyes • Apply eyeliner close to lash line from the outer to the inner corner.• Continue under the lower lashes.• Do not line inside of the lower lid, as this closes in a small eye.To correct wide-set eyes:• Apply eye pencil from center of upper and lower lid to inner corners of the eye.To correct close-set eyes• Apply eye pencil to upper and lower lid from center to outer corner of eye.
8 About Eyes (continued) For more dramatic eyes• Add darker liner to upper and lower lids, and smudge to create a smokey look.• Almond-shaped eyes look wonderful when liner color is added to the inside of the lower lid.• Add eyeliner after eye shadow, and smudge with eye shadow brush to set look.For more alert eyes• Lining only upper lids draws tired eyes upward, creating the illusion of alertness and youth. Apply liner beginning at inside corner of upper lid, thickening the line while moving outward. When creating this effect, do not apply mascara to lower lashes.
9 About Brows • Brows frame the eye. • Inner brows should begin at inside corner of eye.• Brow should peak softly at a 45 degree angle over the eyes.• Brow should taper out gradually to a thin but soft point.• Brow end should extend beyond outer corner of the eye.• Always pluck brow hairs in the direction they are growing.
10 About Brows (continued) How to fill in brows for a finished look:• With brow pencil, start at fullest part of brow.• Shade along edge with very light, feathery strokes, filling in sparse areas.• Eyebrow should be fullest close to the bridge of the nose, ascending to soft peak and tapering down at the end.• Optional finish: With brow wand, apply Keratonics Shaping Gel in an upward motion, lifting brow hairs for a freshly groomed look.
11 About Lips• Lip gloss makes lips look immediately plumper and younger looking.• Use lip gloss without lip liner to enhance the appearance of plumpness.• Lighter, creamier lip colors make lips look more abundant and young.• Add a touch of light lip gloss with dark lipstick to center of upper and lower lip to enhance fullness.• To make lip color last longer, fill in entire lip with lip pencil. Follow with lipstick or lip gloss.
12 About Lips (continued) For ideal lips:• Position lip liner pencil on center natural line of upper lip.• Draw a subtle “v” shape in the middle of mouth.• Round the peaks of the “v” and extend to outer corners of mouth.• Line bottom lip from corner to corner.• Add lipstick.
13 About Lips (continued) To correct absence of cupid’s bow:• Using lip liner, draw a subtle “v” shape in middle of upper lip.• Apply lip liner to rest of the lips, and apply lipstick.
14 About Lips (continued) To thicken a thin upper lip:• Using lip liner, line just above the natural upper lip line.• Do not apply heavily to lower lip.• Do not use dark lip color.
15 About Lips (continued) For a fuller look:• Line lips just outside natural lip line, and lightly fill in to blend into natural lip color.• Apply lighter, creamier shade to center of lips.• Apply light color lip gloss.To thin fuller lips:• Apply the lip liner pencil just inside the natural line of the lips, and use a darker shade lipstick to fill in the center.
16 About BrushesApplicators are included with each True Touch cosmetic product; however:• Getting a good brush set is very important• For Loose Powders/Mineral Foundations—- Use a large soft/bushy bristled brush with slightly flat top for gentle all-over application.• For Lips—- Use a standard small flat brush with pointed tip• For Blush—- Use a medium, soft-bristled, rounded-end brush for overall color and highlight color.- Use same brush at a slight angle for contouring cheek hollow
17 About Brushes (continued) • For Eye Shadow—- Use a small, soft-bristled, flat brush with slightly rounded edges for all-over color and highlight color.- Use a smaller, soft-bristled, more pointed, round-tip brush for crease colors and for lower lash line.• For Brows—- Use an angled, flat brush with short stiff bristles.- Optional mascara wand is great for brushing up hairs for a fresh look.
18 Creating Occasion-Specific Looks with True Touch
19 Creating a Natural Daytime Look Eyes:• Papyrus Defining Eye Shadow Duo–Papyrus Dark (along lash line)• Neutral Ground Eye Shadow Duo – Neutral Ground Light (highlighter color used from the crease to the brow bone)• Lengthening Mascara–BlackComplexion:• Luminous Mineral Foundation–LightCheeks:• Radiant BlushLips:• Satin Lipstick–Spice over Precision Lip Liner–Pretty
20 Creating a Fresh Playful Look Eyes:• Defining Eye Shadow Duo–Antique Pink• Antique Pink Dark on outer upper lid• Antique Pink Light all over lid• Contouring Eyeliner–Charcoal on upper and lower lash line• Lengthening Mascara–BlackComplexion:• Moisturizing Foundation–Natural• Hydrating Cream to Powder–BeigeCheeks:• Radiant Blush–Pink ParfaitLips:• Precision Lip Liner–Pretty• Satin Lipstick–Sassy Pink
21 Creating a Dramatic Evening or Holiday Look Eyes:• Defining Eye Shadow Duo–Tundra• Tundra Light from crease to brow bone• Tundra Dark from lash line to crease and under eye at lower lash line• Lengthening Mascara–Black on upper and lower lashes• Contouring Eyeliner–Chocolate at upper and lower lash lineComplexion:• Moisturizing Cream to Powder–Sandy BeigeCheeks:• Radiant Blush–Apricot GlowLips:• Precision Lip Liner–Pretty• Satin Lipstick–Nude Beige
22 Creating a Sophisticated Business Look Eyes:• Defining Eye Shadow Duo–Summer• Summer Dark from upper lash line to crease• Summer Light from crease to brow bone• Summer Dark along lower lash line• Lengthening Mascara–Black on upper lashes onlyComplexion:• Luminous Mineral • Foundation–LightCheeks:• Radiant Blush–Apricot GlowLips:• Precision Lip Liner–Pretty• Satin Lipstick–Mango Glow• Shiny Lipgloss–Nectar